Growth Marketing Manager

Summary

Join Stash, a company passionate about democratizing wealth creation, as a Growth Marketing Manager. You will build and optimize the growth marketing engine, focusing on paid media to acquire new depositors. The role involves leveraging generative AI to streamline workflows and conducting A/B tests on ads and landing pages. You will work in a fast-paced, experimental environment, contributing to ambitious growth targets and identifying new growth opportunities. Success requires strong cross-functional collaboration and a deep understanding of paid media channels. The position offers a competitive salary and a comprehensive benefits package.

Requirements

• 3-5 years in growth or performance marketing, with 70 %+ of your time owning paid channels
• Demonstrated mastery of prompt engineering and day-to-day use of Gen-AI tools to increase output or reduce costs
• Experience planning, launching, and analyzing experiments across paid ads and/or landing pages
• Comfortable building or editing landing pages in a modern CMS without dev help
• Strong cross-functional chops—able to brief creatives, partner with data, size new opportunities and translate insights into backlog tickets
• Familiarity with Looker or similar BI platforms (bonus points for building dashboards)

Responsibilities

• Drive new depositors with paid media —deploy, measure, and optimize performance spend while maintaining efficient payback windows
• Execute paid media testing roadmap —contribute to and be a key player in implementing our paid media testing roadmap, with focus on Paid Social and managing creative test pipeline
• Find and execute AI leverage —use Gen-AI + low-code tools (prompt engineering in GPT-4o/Claude, plus cursor, V0, n8n) to automate workflows across reporting, creative production, and test pipelines
• Run experiments across ads, landing pages —contribute to our testing agenda and execute A/B tests on ads, landing pages and content and own the results and impact of those tests
• Deliver against ambitious growth targets —regularly hit (and reset) monthly new-depositor goals while maturing the Stash growth portfolio into a more predictable mix of channels
• Identify new ways to grow —you’ll contribute actively to our growth roadmap and help identify bets outside of the core channel mix to drive new user growth. This includes prototyping new marketing experiences to build and deliver

Preferred Qualifications

• Built internal bots/automations in cursor, V0, Bolt, or n8n that save marketers hours per week
• Prior experience as a creative strategist or content lead (storyboards, hooks, narrative frameworks)
• Depth in post-iOS 14 measurement, server-side tagging, or media-mix modeling
• Experience guiding freelancers or agencies across design, media buying, or web dev

Benefits

• Comprehensive total rewards package, comprising compensation (salary and equity) and health care benefits
• Complimentary subscription to Stash+ account
• Remote-first work policy – Live and work where you feel the most productive, whether that is in your home, in an office
• Flexible PTO
• Annual learning and development reimbursement benefit
• Work-from-home equipment stipends; home internet subsidy
• Paid Parental Leave (offerings for birth giving and non-birth giving parents) Primary & Secondary
• Enhanced health and wellness benefits through One Medical, Gympass, and Maven Health