Growth Marketing Manager

Summary

The job is for a Growth Marketer at Thumbtack, focusing on social marketing and performance marketing across various digital platforms. The role involves optimizing and scaling the company's social strategy, managing budgets, working with cross-functional teams, and owning reporting and communication of progress towards performance targets.

Requirements

• BS or BA, focus in marketing or quantitative discipline (Statistics, Business, Economics) preferred
• 5-7 years of experience managing, scaling & overseeing performance and media marketing channels like Meta (FB and Instagram), Tiktok, Pinterest, Influencer Marketing
• High attention to detail and the ability to set and hit aggressive project deadlines
• Ability to thrive within a fast-paced, high stakes but incredibly supportive Growth Marketing team
• Clear, concise communication style and comfort working with a diverse group of people
• Highly analytical and data driven with a strong proficiency in Excel/Google Sheets (pivot tables, vlookups) and experience running incrementality tests
• Experience handling upwards of $XXM yearly program budgets

Responsibilities

• Optimize & scale Thumbtack’s social strategy, identifying new opportunities for customer growth
• Transform customer and performance data into actionable insights that inform our experimentation roadmap
• Own day-to-day management and optimizations - bid & budget management, target audience development & refinement, creative iteration, reporting and measurement
• Audit and provide improvements to existing tech stack for Meta and Tiktok
• Work closely with other channel managers and data science partners to understand the performance of campaigns and tests
• Partner with cross-functional martech eng and analytics teams to build automation and scalable tools (e.x. audience automation, creative optimization, campaign building, performance reporting, and forecasting)
• Partner with the brand and creative teams to concept, produce, refine, and iterate thumb-stopping performance branding creative that tells our brand story while achieving KPIs
• Own the tracking, attribution, and measurement of performance metrics (ROAS, incrementality, lift, etc.) using a combination of in-house and third-party data
• Own reporting and communication of progress towards performance targets
• Manage external partners (agencies, account partners, vendors) to improve performance, explore new platform opportunities, secure access to beta features, and provide value to other Thumbtack teams

Preferred Qualifications

• Experience with scaling Tiktok & Pinterest to $XXM in annualised spend
• Experience in a marketplace company and/or high-growth startup
• Experience testing new channels from scratch
• Experience with other digital marketing channels

Benefits

• Virtual-first working model coupled with in-person events
• 20 company-wide holidays including a week-long end-of-year company shutdown
• Library (optional use collaboration & connection hub). in San Francisco
• WiFi reimbursements
• Cell phone reimbursements (North America)
• Employee Assistance Program for mental health and well-being