Growth Marketing Manager, Paid Social

Summary

Join us as a growth marketer to optimize and scale Thumbtack's social strategy, transforming customer and performance data into actionable insights. The ideal candidate has deep expertise in social marketing, experience working across multiple digital marketing functions, and can hit the ground running with little oversight.

Requirements

• Education : BS or BA, focus in marketing or quantitative discipline (Statistics, Business, Economics) preferred
• 5-7 years of experience managing, scaling & overseeing performance and media marketing channels like Meta (FB and Instagram), Tiktok, Pinterest, Influencer Marketing
• High attention to detail and the ability to set and hit aggressive project deadlines
• Ability to thrive within a fast-paced, high stakes but incredibly supportive Growth Marketing team
• Clear, concise communication style and comfort working with a diverse group of people
• Highly analytical and data driven with a strong proficiency in Excel/Google Sheets (pivot tables, vlookups) and experience running incrementality tests
• Experience handling upwards of $XXM yearly program budgets

Responsibilities

• Optimize & scale Thumbtack’s social strategy, identifying new opportunities for customer growth
• Transform customer and performance data into actionable insights that inform our experimentation roadmap
• Own day-to-day management and optimizations - bid & budget management, target audience development & refinement, creative iteration, reporting and measurement
• Audit and provide improvements to existing tech stack for Meta and Tiktok
• Work closely with other channel managers and data science partners to understand the performance of campaigns and tests
• Partner with cross-functional martech eng and analytics teams to build automation and scalable tools (e.x. audience automation, creative optimization, campaign building, performance reporting, and forecasting)
• Partner with the brand and creative teams to concept, produce, refine, and iterate thumb-stopping performance branding creative that tells our brand story while achieving KPIs
• Own the tracking, attribution, and measurement of performance metrics (ROAS, incrementality, lift, etc.) using a combination of in-house and third-party data
• Own reporting and communication of progress towards performance targets
• Manage external partners (agencies, account partners, vendors) to improve performance, explore new platform opportunities, secure access to beta features, and provide value to other Thumbtack teams

Benefits

• Virtual-first working model coupled with in-person events
• 20 company-wide holidays including a week-long end-of-year company shutdown
• Library (optional use collaboration & connection hub) in San Francisco
• WiFi reimbursements
• Cell phone reimbursements (North America)
• Employee Assistance Program for mental health and well-being