Principal Growth Marketing Manager

Summary

Join Vendia as a Principal Growth Marketing Manager and significantly impact our product and solution growth. You will define and execute demand generation and lead generation strategies, building a scalable pipeline. You'll own growth marketing campaigns from strategy to execution, leveraging various channels and marketing automation tools. Reporting to the CMO, you will collaborate with cross-functional teams to drive adoption and revenue. This role requires a strategic, results-driven approach with extensive B2B marketing experience. Vendia offers a competitive compensation package including comprehensive benefits.

Requirements

• 10+ years of relevant work experience — marketing, product marketing, strategy consulting
• 8+ years of experience in a B2B demand generation and/or growth marketing role
• Experience in B2B SaaS and data technology marketing, working closely with sales teams
• Experience managing a budget and prioritizing spend across demand activities
• Expertise with marketing automation, ABM, and paid/social tools
• Exceptional verbal and written communication skills

Responsibilities

• Define persona-based targeting approach and channel specific content strategy
• Define, launch, and manage customer and partner acquisition campaigns
• Leverage various channels (website, paid, social, events etc.) to build awareness and drive meaningful MQLs
• Manage engagement across social media platforms
• Test and improve performance across campaigns
• Continuously monitor revenue performance, uncover areas for improvement, ideate and test recommendations
• Own marketing demand budget allocation and optimization across all acquisition channels
• Own and drive marketing led growth OKRs with both quantitative and qualitative analysis

Preferred Qualifications

Passion for innovative technology, empathy for the people who use it, and a global outlook

Benefits

• Medical, dental, and vision insurance
• 401 (k)
• Responsible Adults Paid Time Off Policy
• Paid holidays including Winter Break
• A home office setup stipend