Growth & Operations Regional Lead

Summary

Join Binance, a leading global blockchain ecosystem, and contribute to the growth of our platform in the CIS/CEE region. As a Growth Marketing Manager, you will execute regional campaigns, drive user engagement, and optimize marketing strategies. You will leverage data-driven insights to measure campaign performance and improve user experience. This role requires a strong background in growth marketing, data analytics, and a passion for the crypto industry. Binance offers a competitive salary, benefits, and the opportunity to work in a fast-paced, innovative environment with a work-from-home arrangement.

Requirements

• 3-5+ years of experience in Growth/Digital/Marketing departments
• Confident English is a MUST
• Data-oriented mindset connecting actionable insights (data) and exact drivers (campaigns). Strong analytical capabilities related to user behavior analysis, and user retention strategy development in marketing funnels
• Execution-oriented professional - with the humility, drive, and scrappiness to get it done
• Experience in launching both large-scale and targeted campaigns throughout the user conversion funnel OR product optimization
• Well-versed and ideally skilled in all 3 areas: Marketing Growth Hacking / Operational Management / Data Analytics
• Must have a strong interest in crypto/blockchain/technology, Crypto enthusiast is a plus
• Must be able to work independently and execute initiatives from A to Z
• Proven experience in growing and managing user base supported by strong coordination skills and strategic mindset for marketing
• Creative thinking for developing innovative product organizational strategies and engaging campaigns

Responsibilities

• Together with the Marketing Strategy Lead execute regional growth campaigns in partnership with local & central stakeholders to ensure business objectives (KPIs) are met
• Drive and lead growth marketing promotions across the CIS/CEE (incl. Balkans) targeting users' stickiness, and platform ecosystem usage (Lifecycle, Product Marketing, Active Users Growth Hacks via Retention, Reactivation, Stickiness)
• Establish marketing best practices (including segmentation, and A/B testing strategies) using data-driven insights
• Measure, understand, and report critical metrics progress to regional management & Central Leaders
• Develop marketing strategies aimed at maximizing the long-term value of clients through customer segmentation, personalization, automated user journeys, and the ideal combination of products and distribution channels
• Map out the user journey and increase user funnel conversion through surfacing product asks, user education, and operational campaign (top focus on KYC-Deposit-Trades conversion)
• Monitor /campaign progress and results using data analysis and user feedback to ensure ever-improving efficiency and user experience
• Act as a driver for platform innovations (products, UX/UI), community needs solutions (Optimizations, Bonus Systems), in-depth analytics & in-sight sharing

Preferred Qualifications

• Russian/Ukrainian speaking is strong PLUS
• Preferably Experience in user segmentation, customer lifecycle management, and A/B testing

Benefits

• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)