Senior Paid Media Specialist

Summary

Join Bloomreach as a Senior Paid Media Specialist – EMEA and play a critical role in driving digital demand through various paid channels. You will plan, manage, and execute EMEA Paid Media campaigns, collaborating with cross-functional teams to achieve business goals. This role requires expertise in digital execution, performance optimization, budget management, audience targeting, and reporting. Bloomreach offers a remote-first work environment, flexible hours, and a comprehensive benefits package including professional development opportunities, wellness programs, and extended parental leave. You will leverage your paid media expertise to develop new strategies and optimize existing campaigns, working closely with major advertising vendors. Bloomreach's culture emphasizes freedom, trust, and a commitment to employee well-being.

Requirements

• Design and implement data-driven paid media campaigns across platforms such as Google Ads, LinkedIn Ads, Facebook Ads and other relevant channels
• Analyze campaign performance metrics to identify trends and insights, making necessary adjustments to improve ROI and achieve business goals
• Manage and optimize paid search campaigns, including landing page creation, conversion rate optimization (CRO), keyword research, ad copy, and audience adjustments
• Oversee the EMEA paid media budget, ensuring optimal allocation of resources to maximize impact while minimizing costs
• Conduct thorough market research to define target audiences and tailor campaigns accordingly for maximum engagement
• Provide regular reports on campaign performance, including key metrics such as ROI, conversion rates, and overall effectiveness of paid media efforts
• Work closely with the marketing team (field, global campaigns, brand activation, inbound) and other departments to align campaign strategies with overall business objectives
• Collaborate with SDR teams to understand how to improve conversion rates throughout the sales funnel
• Support the rest of the Performance Marketing team in setting up demand generation and brand awareness campaigns across multiple paid channels
• Stay updated on the latest trends in digital marketing and paid media strategies to ensure the company remains competitive
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
• A deep passion for Paid Media, and a commitment to shaping the future of Digital Marketing in the era of Automation & AI
• A motivated “can-do” individual, fluent in English and able to work independently as well as part of a team
• A mindset for growth & testing - always on the lookout for new ways to improve performance
• Strong analytical skills - you’ll know your way around numbers and be able to make assessments of performance and subsequent recommendations
• Independence and self-organization to navigate you through ambiguous situations

Responsibilities

• Own Paid Media Strategy & execution in EMEA
• Develop new Campaigns, Strategies and Channels to drive maximum impact and cost-efficient demand via Paid Media
• Collaborate closely with Global Demand Gen, Brand & Campaigns, Growth and Business Development teams to ensure smooth cross-departmental collaboration

Preferred Qualifications

Being multilingual in English, German and French is a valuable personal quality as it enable effective support for diverse regions

Benefits

• We believe in flexible working hours to accommodate your working style
• We work remote-first with several Bloomreach Hubs available across three continents
• We organize company events to experience the global spirit of the company and get excited about what's ahead
• We encourage and support our employees to engage in volunteering activities - every Bloomreacher can take 5 paid days off to volunteer*
• We have a People Development Program -- participating in personal development workshops on various topics run by experts from inside the company. We are continuously developing & updating competency maps for select functions
• Our resident communication coach Ivo Večeřa is available to help navigate work-related communications & decision-making challenges*
• Our managers are strongly encouraged to participate in the Leader Development Program to develop in the areas we consider essential for any leader. The program includes regular comprehensive feedback, consultations with a coach and follow-up check-ins
• Bloomreachers utilize the $1,500 professional education budget on an annual basis to purchase education products (books, courses, certifications, etc.)*
• The Employee Assistance Program -- with counselors -- is available for non-work-related challenges*
• Subscription to Calm - sleep and meditation app*
• We organize ‘DisConnect’ days where Bloomreachers globally enjoy one additional day off each quarter, allowing us to unwind together and focus on activities away from the screen with our loved ones
• We facilitate sports, yoga, and meditation opportunities for each other
• Extended parental leave up to 26 calendar weeks for Primary Caregivers*
• Restricted Stock Units or Stock Options are granted depending on a team member’s role, seniority, and location*
• Everyone gets to participate in the company's success through the company performance bonus*
• We offer an employee referral bonus of up to $3,000 paid out immediately after the new hire starts
• We reward & celebrate work anniversaries -- Bloomversaries!*