Growth Paid Media Specialist

Summary

Join Measure Marketing as a Growth Paid Media Specialist and drive high-quality B2B leads through expertly managed PPC campaigns. This remote position, working US Eastern Time hours, requires 5+ years of experience in PPC and B2B marketing. You will plan, execute, and optimize paid media campaigns across various channels, leveraging data-driven insights to maximize ROI. Responsibilities include demand generation, performance analysis using tools like Google Analytics and CallRail, A/B testing, and close collaboration with sales and marketing teams. Success in this role demands strong analytical skills, proven campaign optimization experience, and excellent communication abilities.

Requirements

• 5+ years of experience in managing PPC campaigns with a focus on B2B
• Strong analytical skills with proficiency in Google Analytics, CallRail, and other relevant tools
• Experience in demand generation and pipeline management
• Proven track record of optimizing campaigns for lead generation and conversion
• Ability to work independently and manage multiple projects simultaneously
• Excellent communication and collaboration skills

Responsibilities

• Plan, execute, and optimize paid media campaigns across various channels, focusing on B2B lead generation
• Develop strategies to generate and nurture leads, guiding them through the sales funnel
• Use tools like Google Analytics, CallRail, and other reporting platforms to monitor campaign performance, analyze trends, and provide actionable insights
• Conduct regular A/B tests to improve ad copy, landing pages, and overall campaign performance
• Work closely with the sales and marketing teams to align campaigns with overall business goals and ensure they contribute effectively to pipeline growth
• Manage and allocate budgets across campaigns to maximize performance and meet KPIs
• Collaborate with the content and design teams to create compelling ad creatives and landing pages