Paid Media Specialist

Summary

Join OneIMS, a global inbound digital marketing agency, as an experienced Paid Media Specialist! Lead B2B advertising campaigns, primarily focusing on Google Ads, YouTube, and LinkedIn Ads. You will manage end-to-end paid media campaigns, driving awareness, conversions, and revenue growth. This client-facing role demands hands-on expertise in ad creation, performance monitoring, optimization, and CRM integration. You'll collaborate with clients and internal teams, ensuring strategic alignment. The position requires at least 3 years of B2B paid media experience and expertise in Google Ads, YouTube Ads, and LinkedIn Ads.

Requirements

• Minimum 3 years of hands-on experience managing paid media campaigns for B2B businesses
• Expertise in Google Ads, YouTube Ads, and LinkedIn Ads (other platforms are a plus)
• Proven success in ad strategy, tactical execution, and performance optimization
• Fluent in English with strong client-facing communication skills
• Experience with growth hacking, audience building, and ABM strategies
• Proficiency in integrating ad platforms with CRMs like HubSpot and Salesforce
• Must be available to work US time zones

Responsibilities

• Develop and execute paid media strategies for awareness and conversion campaigns, prioritizing Google, YouTube, and LinkedIn
• Manage campaigns to maximize performance through A/B testing, audience segmentation, and budget optimization
• Integrate ad platforms with CRMs like Salesforce and HubSpot to build audience data and optimize for revenue
• Leverage audience and conversion data to create custom targeting strategies
• Implement Account-Based Marketing (ABM) strategies and customer journey ads
• Monitor, report, and optimize campaign performance for ROI and revenue outcomes
• Collaborate with clients and internal teams to ensure strategic alignment

Preferred Qualifications

Knowledge of third-party tools for ad and budget management

Benefits

• Competitive hourly wage
• Training and certification program reimbursements
• 100% remote
• Paid Time Off