Paid Social Media Specialist

Summary

Join Later, a leading social media and influencer marketing company, as a Paid Social Media Strategist on a contract basis. This role focuses on paid social execution, campaign management, and reporting for influencer campaigns. You will collaborate with senior managers and internal teams, execute and optimize campaigns on platforms like Meta and TikTok, monitor performance against KPIs, and provide insightful reports. The ideal candidate possesses extensive experience in paid social media and influencer marketing, strong analytical skills, and a proactive approach. This is a remote, contract position with a flexible schedule of 15-20 hours per week, with a maximum of 40 hours per week.

Requirements

• 3+ years of relevant experience activating paid Meta and TikTok campaigns, with 2+ years of experience activating paid influencer campaigns a must
• Excellent project management skills + ability to manage and track time across projects effectively
• Detail-oriented with great analytical skills to interpret data and generate actionable insights
• Inquisitive mind with knowledge of the creator industry and emerging trends

Responsibilities

• Collaborate with Senior Paid Social Manager and internal teams to ensure best-in-class paid influencer strategies to enhance brand awareness and cultivate audience engagement
• Ability to independently execute and optimize paid influencer campaigns within social platforms (Meta, TikTok) for the brands you work on
• Monitor campaign performance to achieve KPI goals within budget parameters, recommending optimizations based on observed data and trends, including creative and audience performance observations
• Compile and share routine performance reports to key internal stakeholders, providing insightful observations and recommended tests
• Work with Senior Paid Social Manager and internal teams to troubleshoot influencer and brand account connection issues

Preferred Qualifications

• Additional experience activating paid influencer campaigns on YouTube preferred
• Previous customer success experience preferred, or have a demonstrated ability to act as a trusted advisor