GTM Strategy & Enablement Manager

Summary

Join Appen as a Go-to-Market Strategy & Enablement Manager and help shape how we acquire and expand our most strategic accounts, driving significant growth in the AI sector. This role is perfect for a management consultant seeking direct impact, working on complex deals, leading cross-functional initiatives, and influencing revenue. You will collaborate with Sales, Product, Marketing, Strategy, and Leadership teams. Responsibilities include driving GTM strategy for top enterprise accounts, serving as a strategic advisor on key deals, building repeatable GTM frameworks, leading sales enablement initiatives, and using customer insights to influence strategy and messaging. The ideal candidate possesses 3–6 years of experience in management consulting or a strategic GTM/Revenue role, strong analytical and communication skills, and a collaborative mindset. A background in B2B SaaS, data/AI, or regulated industries is a plus. The salary range is $130,000 - $150,000 annually.

Requirements

• 3–6 years in management consulting (e.g., McKinsey, BCG, Bain) or a strategic GTM/Revenue role supporting complex enterprise sales
• High curiosity and interest in AI and emerging tech, and how these technologies are transforming business
• Excellent structured thinking and communication skills—you’re confident turning complexity into compelling executive-ready narratives
• Strong collaboration and stakeholder influence skills across functions and seniority levels
• Self-starter mindset, with comfort operating in ambiguity and a fast-paced, startup-like environment

Responsibilities

• Drive GTM strategy for top enterprise accounts and AI/ML or generative AI use cases, aligning stakeholders across Product, Sales, Marketing, and the Exec team
• Serve as a strategic advisor on key deals—leading stakeholder mapping, account planning, opportunity analysis, and creating C-level pitch materials
• Build repeatable GTM frameworks, sales plays, and industry-specific toolkits that turn one-off wins into scalable programs
• Lead sales enablement initiatives that bring product strategy and value messaging to life for enterprise buyers
• Use customer segmentation, vertical insights, and account intelligence to influence territory strategy, campaign design, and messaging priorities

Preferred Qualifications

• Experience in B2B SaaS, data/AI, or go-to-market roles in regulated industries like finance, healthcare, or public sector
• Familiarity with GTM tools such as Salesforce, Gong, Hubspot or other platforms