Scope3 is hiring a
Head of AdTech Platform Marketing in United States

Summary

The Head of AdTech Partner Marketing role at Scope3 is a strategic position that involves sales enablement, events, ABM, public relations, and more. The ideal candidate should have experience in partner/channel marketing, a strong understanding of the ad tech ecosystem, excellent communication skills, and proficiency in using CRM and marketing automation tools.

Requirements

• In depth experience and a demonstrable success across all functional aspects of marketing
• Proven experience in strategic partner/channel marketing
• Successful track record in and understanding of the ad tech ecosystem and key players, i.e., platforms, publishers, data companies
• Created / executed measurable B2B programs and marketing efforts that deliver against bold business goals
• A strong understanding of branding with excellent written and verbal communication skills and strong attention to detail
• Proven track record of prioritizing and delivering results in a fast-paced environment with continuously evolving priorities
• Intellectually curious and unafraid to get your hands dirty analyzing what’s working and what’s not
• Experience using CRM and marketing automation tools. HubSpot a plus
• Ability to translate technical concepts to non-technical audiences. Familiarity with the digital advertising ecosystem and key players
• Outstanding communication skills and the ability to translate complex concepts into simple and compelling marketing messages
• Proficient in the use of CRM and marketing automation tools (HubSpot a plus)

Responsibilities

• Partner with the commercial ATP’s Executive Leader and Business Development Executives to create and execute marketing programs & strategies that develop Scope3’s brand presence and support revenue goals
• Spearhead the implementation of programs and projects to optimize category and regional marketing operations
• Establish deep expertise of Scope3’s platform and products and the value they provide our partners. Use this knowledge to craft high-impact messaging that drives demand and product adoption according to persona
• Collaborate with product, sales / business development, and solutions to execute the go-to-market strategy for new and existing ATP products
• Work with commercial leaders and event partners to identify owned event opportunities and sponsorships. Execute on local events such as dinners, speaking opportunities, summits, and more
• Work with PR and comms to identify and refine key market messaging and relevant publications
• Research competitive intelligence and share your findings across the global organization. Use this information to identify creative differentiators for each market and strategize ways to out-market the competition
• Define success metrics for marketing activities. Measure and report on these metrics
• Develop and continually optimize an effective marketing playbook that allows us to maximize the efficiency of each campaign