Xero is hiring a
Head of Affiliate Marketing & Referrals in United States

Summary

The job is for the Head of Affiliate Marketing & New Channels at Xero. The role involves developing an affiliate marketing strategy, managing affiliate partners, content development, performance analytics, tracking and reporting, team management, and identifying, sizing, and testing new channels across multiple markets.

Requirements

• Bachelors degree
• Extensive experience in growth/performance marketing
• Previous experience building affiliate programs from the ground up
• Previous experience scaling channels like TikTok, Reddit, etc
• SQL knowledge highly preferred

Responsibilities

• Develop and execute a comprehensive affiliate marketing strategy aligned with company goals
• Identify target publishers and define target payouts
• Recruit, onboard, and maintain strong relationships with affiliate partners, agencies, and networks to expand the affiliate program effectively
• Collaborate with affiliate partners on content creation and promotional activities to ensure brand consistency and alignment with company messaging
• Regularly analyze and report on affiliate marketing performance using data and analytics tools
• Partner with analytics to build advanced tracking based on predictive-LTV models, evolve our revenue share models, and measure incrementally
• Identify, size, and test new channels across multiple markets
• Recruit and grow a team of specialists

Benefits

• Generous paid leave to use however you’d like (plus statutory holidays!)
• Dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family
• Health insurance and dental reimbursement with vision allowances
• A healthcare spending account
• Fertility and family forming financial support
• Wellbeing and sports programmes
• Employee resource groups
• 26 weeks of parental leave for primary caregivers
• An Employee Share Plan
• Beautiful offices with shared meals
• Flexible working
• Career development
• Many other benefits that reflect our human value