Headway is hiring a
Head of Referral Marketing in Worldwide

Summary

The job is for a Head of Referral Marketing at Headway, a mental health care company. The role involves leading a team, orchestrating a multi-channel referral marketing strategy, and driving rapid growth. The company offers competitive compensation and benefits including equity, medical, dental, vision coverage, 401K, work-from-home stipend, therapy reimbursement, parental leave, flexible PTO, employee assistance program, training and professional development.

Requirements

• Proven success in a leadership role driving rapid growth over a multi-year period
• Strong command of marketing unit economics and financial concepts
• 10+ years of professional experience and 2+ years of experience building and leading high-performing teams and recruiting top talent
• Experience building and leading high velocity experimentation
• Strong relationships across product, engineering, data science, analytics and sales
• Setting targets and creating a strategic framework to consistently meet them
• Excellent coaching and team leadership skills
• Strong appreciation for the art of marketing, thinking outside the box to elevate our brand design, messaging and creative
• Lead by values, empathy, and by setting an example
• Demonstrated ability to influence at all levels of the organization

Responsibilities

• Be responsible for top of funnel provider growth from referrals; orchestrating the growth strategy across customer insights, data analytics, and marketing channels to create predictable and sustainable top of funnel growth from provider referrals
• Lead and inspire a team of marketers, providing organizational structure and fostering a culture of innovation and learnings
• Craft a multi-channel campaign plan for referrals, optimizing existing channel tactics and introducing emerging trends through high velocity experimentation
• Be accountable for pipeline targets from referrals, reporting out performance and insights to Headway’s executive team

Benefits

• Salary information is based on a single salary target per role and is differentiated based on geographic location (Group A, B, or C)
• Equity Compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-Home Stipend
• Therapy Reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility annual reimbursement and membership
• 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
• Flexible PTO
• Employee Assistance Program (EAP)
• Training and professional development