Head of Customer Lifecycle Marketing

Summary

Join SAVii, a leading employee wellness company, and become a key player in developing and implementing customer lifecycle strategies. You will leverage data-driven insights to create personalized experiences, optimize user journeys, and drive revenue growth. Collaborate with cross-functional teams to ensure marketing initiatives align with product development and user experience. This role requires extensive experience in lifecycle marketing and proficiency in marketing automation and analytics tools. SAVii offers a remote-first work environment and a culture that values diversity and inclusion.

Requirements

• 5+ years of experience in lifecycle marketing, customer engagement, or related roles
• Proven track record of leading and mentoring marketing teams
• Expertise in marketing automation platforms (examples: Customer.io , HubSpot, Salesforce or similar)
• Proficient in analytics tools like Mixpanel and Tableau to track and interpret data
• Strong understanding of segmentation, personalization, and omnichannel marketing
• Ability to collaborate across teams and influence without direct authority
• Results-oriented with a focus on measurable outcomes
• Creative problem-solver who thrives in a fast-paced, innovative environment with varying project streams

Responsibilities

• Develop and implement customer lifecycle strategies that align with business goals and lifecycle objectives, from awareness to acquisition, engagement, retention, and revenue generation
• Leverage customer insights and data to create segmented and personalized experiences across the user journey
• Map customer journeys, identify gaps, and optimize touchpoints to improve funnel conversion
• Partner with Growth Marketing, Sales, and Product teams to ensure lifecycle marketing efforts directly contribute to revenue growth targets
• Develop and implement campaigns that drive customer acquisition, cross-sell opportunities, and retention, impacting overall company revenue
• Design, execute, and optimize lifecycle marketing campaigns across email, SMS, push notifications, app, and web channels to ensure consistent and engaging touchpoints
• Leverage marketing automation tools to deliver personalized and scalable campaigns at each stage of the customer lifecycle
• Monitor and analyze key performance metrics, including funnel conversion rates, engagement rates, and campaign effectiveness, to identify opportunities for improvement
• Use data-driven insights to test and refine campaigns, messaging, and channel strategies
• Own and improve the customer funnel by identifying bottlenecks and implementing solutions to move users through each stage effectively
• Develop and execute A/B testing to refine messaging, creative, and offers
• Collaboration with key teams (Growth Marketing, Communications, Product, Design) ensures a holistic approach to user funnel management and customer experience
• Utilize behavioral and transactional data to inform lifecycle strategies, focusing on segmentation and personalization
• Collaborate with data teams to derive actionable insights from platforms like Customer.io , Mixpanel, Tableau, HubSpot, and Salesforce
• Work closely with Product and Design teams to ensure marketing initiatives align with product development and user experience
• Partner with Communications to align messaging and brand consistency

Preferred Qualifications

Experience or familiarity with fintech, lending and salary loan products and years of service in the fintech or financial services industry

Benefits

Remote-first organization