Charlie is hiring a
Head of Direct to Consumer Marketing in Worldwide

Summary

The job description is for a Head of Direct to Consumer Marketing role in a company building a bank for tech-comfortable retirees. The role involves managing a paid acquisition program, partnering with cross-functional leaders, and recruiting a high-performing team.

Requirements

• A BA/BS degree
• 4+ years experience directly managing multiple paid marketing for consumer brand(s); in-house experience preferred
• Outstanding ability to synthesize data, generate insights, identify opportunities and creatively solve problems
• Strong quantitative and analytics skills with a strong grasp of incrementality, A/B testing and performance metrics

Responsibilities

• Own strategy and execution for a paid acquisition program
• Monitor KPIs across channels including CAC, LTV, and budget pacing
• Directly manage and optimize all paid media channels including Meta, TikTok, and Google
• Create reporting and a dashboard to track performance
• Perform analysis to uncover insights and opportunities
• Develop forecast and budget recommendations
• Establish portfolio- and channel-level test roadmaps and execute tests, including launching new digital and offline channels
• Source creative
• Source, evaluate, and contract with technology vendors and creative partners as needed
• Partner closely with lean cross-functional leaders including Product, Partnerships, Engineering, Data, Operations and Finance
• Recruit and develop a lean, high-performing team

Preferred Qualifications

Experience at a high-growth early-stage startup preferred

Benefits

• Equity ownership
• Competitive compensation
• Medical, vision and dental coverage (for US employees)
• 401k with company match (for US employees)
• Three weeks of annual vacation after the first year of employment. Two weeks during the first year
• Eight observed US holidays