Lovingly is hiring a
Head of Marketing in United States

Summary

Lovingly is seeking a Head of Marketing to drive e-commerce success and redefine standards in gifting. The role involves developing and implementing marketing strategies, leading omnichannel efforts, driving digital transformation, building and mentoring a team, collaborating with cross-functional teams, and championing the brand.

Requirements

• Minimum of a Bachelor's degree in Marketing, Business Administration, Communications, or a related field. An advanced degree such as an MBA is preferred
• At least 10 years of marketing experience, with a proven track record in senior marketing roles within the DTC or B2B2C sectors. Experience in e-commerce, brand management, and digital marketing is essential
• Expertise in digital marketing tools and platforms, including SEO, SEM, email marketing, social media management, and CRM systems. Proficiency in data analytics and performance metrics
• Demonstrated ability to lead and inspire a team. Experience in hiring, mentoring, and developing marketing professionals
• Strong capability in creating strategic marketing plans that align with business objectives. Ability to identify trends, forecast demand, and adapt strategies swiftly
• A knack for leveraging technology in marketing. Experience with integrating AI into marketing strategies is highly desirable
• Excellent verbal and written communication abilities. Must be able to craft clear, compelling messages and effectively present strategies and results to stakeholders
• Proficient in managing multiple projects simultaneously, with strong organizational and prioritization skills
• Comfortable with rapid change and uncertainty. Able to lead through transitions and influence change within the organization

Responsibilities

• Develop and implement a cohesive marketing strategy that aligns with both our direct-to-consumer (DTC) and business-to-business-to-consumer (B2B2C) models
• Lead omnichannel marketing efforts to seamlessly integrate digital and physical touchpoints, enhancing customer engagement and brand consistency
• Drive the digital transformation of our marketing efforts, leveraging the latest in AI and data analytics to forecast trends and measure success
• Build and mentor a robust marketing team, fostering a culture of innovation, agility, and continuous improvement
• Collaborate with cross-functional teams to ensure marketing strategies are integrated throughout the organization, enhancing our market presence and driving revenue growth
• Champion our brand, ensuring it resonates with our diverse customer base and stands out in a competitive landscape

Benefits

• 22 days PTO—use them however you want!
• 12 paid holidays
• Comprehensive benefits, including health, dental, and vision
• 401k with guaranteed 3% salary contribution
• Ongoing development opportunities, plus a 25% tuition discount at Marist College (including online programs)