Head of Growth Marketing

Summary

Join Tumblr, a part of Automattic, as a Growth Marketing Lead and help shape the future of this iconic platform. This role involves developing and implementing growth strategies, focusing on user acquisition, engagement, and retention. You will lead a small team, contributing individually as well, using data analysis and various marketing channels. The ideal candidate possesses strong technical marketing knowledge, project management skills, and leadership experience. This is a fully remote position with a competitive salary and benefits.

Requirements

• Technical Knowledge: Proficiency in data analysis, funnel optimization, and cohort-based performance reporting. Experience with tools like Google Analytics, Looker, and SQL is a plus
• Project Management: Strong skills in prioritizing, distributing, and following up on growth initiatives
• Channel Expertise: Breadth of experience across multiple marketing channels including SEO, SEM, mobile marketing, CRO/LPO, paid social, and lifecycle marketing; including knowledge of and experience working with different types of agencies
• Decision Making: Ability to use data to make informed decisions and consider resource tradeoffs for maximum business impact
• Influence: Confidence in using data to drive strategy and uplift team morale through mentorship and a positive attitude
• Communication: Strong written and verbal communication skills with the ability to collaborate across teams in a fully distributed work environment
• Autonomy: The ability to take initiative and drive projects forward independently, thriving in a fast-paced environment with minimal supervision
• Leadership: Experience growing a high-trust team, nurturing the teammates you have to grow and expand skill sets, and reach goals collectively

Responsibilities

• Develop, test, and iterate on growth marketing strategies to drive new users and increase engagement
• Create and validate data-informed user segmentation and targeting strategies
• Own and execute on your ideas—from crafting messaging to building and optimizing campaigns across various channels
• Measure and track user behaviors using a variety of tools, providing detailed reporting on the impact of your growth marketing efforts
• Drive measurable impact in conversion, sign-up, and retention rates through funnel optimization, A/B testing, and experimentation
• Partner with other Marketing, Product, Design, and Data teams to understand our users, our product, and the best ways to optimize the user journey
• Use your project management skills to lead development roadmaps, testing, and/or experimentation of new growth features and integrations
• Cultivate a spirit of fun and growth amongst your peers across teams
• Work with agencies to bolster our capabilities, and nurture those relationships to get maximum impact
• Lead and grow the marketing team, for the Tumblr we have today, and the place we intend to get to

Preferred Qualifications

You know Tumblr, with its unique ecosystem and weirdly particular audience because, on some level, that’s also you. Oh, and frogs. It’s definitely a plus if you like frogs

Benefits

Fully-remote company with an open vacation policy