Head of Growth Marketing

Summary

Join Vanta as our Head of Growth Marketing and lead the team responsible for customer acquisition, nurturing, and engagement. You will oversee lifecycle marketing, performance media, advertising, and integrated campaigns, building a growth engine that drives both short-term revenue and long-term brand equity. This role requires a creative and accountable individual who can build upon Vanta's unique marketing approach. You will mentor and develop a team, generate high-quality leads, establish data-driven strategies, deliver business insights, refine attribution and forecasting, run brand-forward campaigns, support upmarket motion, and engage with senior leadership. Success in this role demands extensive B2B marketing experience, proven pipeline leadership, strong analytical skills, and the ability to balance brand and performance marketing. Vanta offers competitive compensation and benefits.

Requirements

• Have 10+ years of B2B marketing experience with deep ownership of demand generation and lifecycle marketing
• Are a proven pipeline leader who knows how to align marketing with sales to deliver revenue results
• Think in funnels and forecasts—you’re fluent in attribution models, CRM data, and forecasting
• Know how to balance brand and performance, and believe great marketing is both measurable and memorable
• Have built and led high-performing teams across paid, lifecycle, and campaign marketing
• Excel in cross-functional environments and know how to drive alignment across GTM, Product, and Executive teams
• Get excited by growth stage challenges—adapting models as companies scale from SMB to enterprise
• Are curious about security, compliance, or the future of trust online

Responsibilities

• Mentor, empower and develop a talented team of marketers by embodying Vanta’s principles: lead with resilience, decide with frameworks and presume good intent
• Drive qualified pipeline: Partner closely with Sales and Revenue Operations to generate high-quality leads, meet pipeline goals, and continuously refine what “qualified” looks like
• Be data-driven by default: Establish the tools, reporting, and habits to measure what matters. Use data to guide strategy, coach your team, and communicate impact clearly
• Deliver insights back into the business: Help inform messaging, channel mix, and campaign strategy through ongoing experimentation and analysis
• Refine attribution and forecasting: Partner with RevOps to improve pipeline forecasting and surface actionable insights at every stage of the funnel
• Run brand-forward, full-funnel campaigns: Work with Creative and Product Marketing to deliver campaigns that reflect Vanta’s brand—and move the needle on growth
• Support our upmarket motion: Adapt and evolve our GTM as we continue to serve startups while expanding into larger companies and the enterprise
• Engage directly with senior leadership: Regularly share insights and performance updates with Vanta’s CMO, CRO, CPO, and CEO, helping shape strategic decisions across the business

Benefits

• Industry-competitive compensation
• 100% covered medical, dental, and vision benefits with dependents coverage
• 16 weeks fully-paid parental Leave for all new parents
• Health & wellness and remote workplace stipends
• Family planning benefits through Carrot Fertility
• 401(k) matching
• Flexible work hours and location
• Open PTO policy
• 11 paid holidays in the US
• Offices in SF, NYC, London, Dublin, and Sydney