Head Of Growth Marketing

Summary

Join CardFlight as the Head of Growth Marketing and lead all aspects of marketing for our SwipeSimple product line. You will be responsible for developing and implementing demand-generation campaigns, managing the marketing team, and collaborating with sales and product teams. This is a full-time, location-neutral remote position requiring 8+ years of B2B marketing experience with a proven track record of success in driving pipeline growth. You will play a strategic role in shaping and scaling CardFlight’s marketing efforts, reporting directly to the Founder and CEO. The ideal candidate will have experience marketing to small businesses and a strong understanding of modern marketing platforms and tools. CardFlight offers a competitive compensation package and a supportive work environment.

Requirements

• 8+ years of B2B marketing experience, including significant experience marketing to small business customers, ideally on behalf of a SaaS provider or similar
• 3+ years of marketing management experience, including responsibility for selecting and managing internal and external team members, service providers, agencies and software platforms
• Proven track record of driving measurable pipeline growth through creative demand-generation tactics. Experience designing and testing messages that resonate and drive action with prospective buyers
• Ability to set strategy while also driving execution and ensuring great outcomes
• Hands on approach that ensures your ownership of key design and implementation decisions. You are comfortable rolling up your sleeves and diving into the details, as required in a startup environment
• Excellent content generation, communication, negotiation, business strategy, and presentation skills. Ability to craft compelling messaging that resonates with a B2B audience, especially small business end users
• Experience overseeing selection, architecture and implementation of marketing automation tools and CRM software
• Data-driven decision making: proficiency in analyzing marketing metrics to inform strategy, calibrate execution and improve ROI
• Strong project management skills with meticulous attention to detail
• Superior interpersonal skills as well as verbal and written communication skills
• Exceptional organizational and time management skills
• Ability to quickly learn and adapt to new technologies and marketing strategies, including a strong understanding of modern marketing platforms, tools and playbooks

Responsibilities

• Lead Marketing Team: Own the strategy and delivery of corporate, channel partner and product marketing deliverables
• Lead generation: develop, implement, strengthen and optimize demand-generation campaigns, ensuring a consistent flow of high-quality leads to the sales team. Deliver qualified leads of small business purchasers matching our ideal customer profile, at attractive unit economics
• Content, Messaging & Sales Enablement : oversee content development efforts, including enhancing existing materials and developing new assets, such as whitepapers, case studies, blog posts, and social media campaigns. Ensure all messaging aligns with CardFlight’s brand voice and effectively speaks to our customers
• Own developing go-to-market strategy for new Value Added Services
• Analytics & Optimization: use data to measure the effectiveness of campaigns, identifying areas for improvement and scaling what works
• Relationship Building and Collaboration: Work closely with sales, product and operations teams to grow new customers and revenue from existing customers and channel partners
• Facilitate career growth for the current marketing team, including performance reviews, goal-setting, and regular 1:1’s
• Coach and mentor team to drive to sustainably high performance to meet customer needs
• Oversee selection and management of service and software providers supporting marketing objectives
• Deliver MQLs: Own demand generation strategy including the mix of marketing channels utilized and management of internal and external resources
• Identify new campaigns and channels, continuously testing new tactics and strategies
• Develop and lead customer acquisition strategies across key digital channels including SEO, paid search, social media, display, affiliate marketing, and more
• Implement and oversee the ongoing testing of new channels and tactics to expand customer reach and improve acquisition efficiency
• Manage budget and spend to ensure ROI-positive deployment of marketing resources
• Manage to KPIs and attractive unit economics

Preferred Qualifications

Experience at the “zero to one” stage of launching into new segments and channels, establishing traction, then scaling them. Your speed and agility mean that you’ve overseen more unsuccessful tests and experiments than your peers, but you’ve also overseen more successful tests and experiments than your peers and plan to bring that hunger and aggressiveness to CardFlight

Benefits

• Location-neutral work environment
• Home-office equipment stipend
• Employee Engagement (Lunch & Learns, team building events)
• Learning & Development culture
• Comprehensive health benefits
• Competitive compensation and company ownership/stock options
• The standard annual cash compensation range for this role is $160,000-$215,000, consisting of a base salary of $140,000 to $175,000 and a target annual bonus of $20,000 to $40,000
• In addition to a competitive base salary, this position is also eligible for equity awards based on factors such as experience and performance