Head Of Growth Marketing

Summary

Join Zowie, a company revolutionizing business-customer interaction with AI Agents, as the visionary Head of Growth Marketing. You will develop and execute demand generation campaigns across multiple channels, make data-driven decisions to optimize campaigns, and lead a high-performing marketing team. This role requires strategic thinking, creative innovation, and strong analytical skills. You will collaborate closely with the sales team and manage the marketing technology stack. This is an opportunity to shape the future of customer experience and drive the adoption of transformative AI technology. The role requires working with European teams, necessitating a North American time zone alignment.

Requirements

• Track record of high achievement in driving growth in sales-led B2B SaaS
• Strong analytical thinking and data-driven decision-making skills
• Exceptional planning, project management, and organizational skills
• Clear and confident communication

Responsibilities

• Develop and execute demand generation campaigns: Generate a high-quality pipeline via multi-channel marketing campaigns (e.g., webinars, social media, email marketing, partnerships, content syndication, events, paid ads, podcasts, thought leadership)
• Make data-driven decisions: Identify, track, and analyze key metrics to inform strategic decisions and optimize campaigns
• Experiment & innovate: Guide the growth strategy with learnings from frequent experimentation and quick iterations
• Build and lead a high-performing team: Recruit, hire, train, and mentor a team of marketing professionals
• Sales & Marketing Alignment: Collaborate closely with the sales team to ensure smooth lead flow and effective lead qualification
• Manage the marketing technology stack: Select, implement, and manage marketing automation platforms, analytics tools, and other relevant technologies

Preferred Qualifications

• Naturally curious and creative mind willing to think outside the box and experiment
• Experience working with marketing budgets of min. $500k per year
• Track record of successfully leading a team of strong professionals