Head Of Local Marketing

Summary

Join komoot's 100% remote team as the new Head of Local Marketing in Europe. You will lead a team in developing and executing impactful local marketing strategies and campaigns across the continent. Responsibilities include strategic leadership, overseeing marketing campaigns, managing budgets, and performance analysis. You will also mentor and cultivate a thriving team, fostering professional development and knowledge sharing. Success in this role requires extensive marketing experience, a deep understanding of European outdoor markets, strong leadership skills, and data-driven decision-making abilities. Komoot offers a remote-first work environment with flexible hours, generous paid time off, professional development opportunities, and team gatherings.

Requirements

• Extensive marketing experience: A minimum of 8-10 years of experience in marketing, with a significant portion focused on relevant marketing tactics (paid media/advertising, influencer marketing, event sponsorships, strategic partnerships, PR). A proven track record of developing and executing successful marketing campaigns that drive brand awareness, preference, and growth
• Deep understanding of European outdoor markets: Demonstrated knowledge of the diverse outdoor and cycling landscapes across European countries. Experience adapting marketing strategies to resonate with local audiences and achieve success in various markets
• Passion for cycling & the outdoors: A genuine enthusiasm for cycling and outdoor activities, with an understanding of the community and its values. This passion will be instrumental in authentically connecting with the target audience and driving brand advocacy
• Strong leadership & team management skills: Proven ability to lead, inspire, and mentor high-performing marketing teams. Experience fostering a collaborative and positive work environment that encourages growth, innovation, and knowledge sharing
• Data-driven decision maker: Highly analytical with a strong understanding of marketing metrics and analytics. Ability to interpret data, extract actionable insights, and optimize strategies based on performance analysis
• Excellent communication & collaboration skills: Exceptional written and verbal communication skills with the ability to effectively convey ideas, strategies, and results to diverse stakeholders. Proven ability to collaborate effectively with cross-functional teams and external partners
• Budget management expertise: Experience managing marketing budgets efficiently, and strategically allocating resources to maximize impact and achieve campaign objectives
• Up-to-date industry knowledge: A strong understanding of current marketing trends, best practices, and emerging marketing tactics
• Language proficiency: Fluency in English is essential

Responsibilities

• Develop local marketing strategies: Partner with Country Marketing Managers to develop and implement localized marketing strategies and campaigns that address the unique needs and opportunities of each European market. This includes conducting thorough market research, identifying growth opportunities, and staying abreast of local trends
• Overseeing marketing campaigns: Support your squad members with planning and executing various marketing activities, impactful advertising and influencer marketing campaigns, engaging experiential marketing activations, strategic partnerships, and compelling PR initiatives
• Manage marketing budgets: Strategically allocate marketing budgets to maximize the impact and return on investment of local marketing initiatives across Europe
• Performance analysis & optimization: Continuously monitor and analyze key performance indicators to evaluate the effectiveness of our marketing campaigns. Use data-driven insights to make necessary adjustments and optimize strategies for the best results
• Cultivate a thriving team: Foster a positive and productive work environment. Provide guidance, support, and feedback to the Country Marketing Managers team
• Mentorship & growth: Champion the professional development of each team member. Provide regular mentorship, conduct performance evaluations, offer constructive feedback, and identify opportunities for individual growth. Recognize and reward exceptional contributions and achievements
• Knowledge sharing & continuous improvement: Promote a culture of knowledge sharing and learning within the team. Implement measures to continuously improve the effectiveness and efficiency of local marketing campaigns

Preferred Qualifications

Proficiency in other European languages is highly advantageous

Benefits

• We’ve been a remote-working company since 2017, meaning: We are remote by default, have frameworks and systems in place, and know how to do it well
• You can work from wherever you want, be it a beach, the mountains, your house, or anywhere else that lies in any time zone between UTC-1 and UTC+3
• We have your costs covered for your co-working space membership or your work-from-home office setup and the latest devices and equipment to do your best work
• You’ll become an essential part of our diverse and international team with colleagues based in 20+ countries across Europe
• 38 paid days off (inclusive public holidays) – you are free to take those days whenever it suits you, including a well-deserved winter holiday break
• We love seeing people grow. That's why each team member gets €2,000 and 3 additional days to spend on professional development each year. Classes, conferences, books – your choice!
• Core Communication time between 10 am - 3 pm (Berlin Time). We know people have different lifestyles, which is why we have flexible working hours with core time for synchronous interaction. You can organize your workday in the way that best suits you, your family, and your needs
• We work on a project basis in cross functional teams to ensure that we collaborate on our goals, move forward smoothly with open lines of communication, and achieve results as a team
• Every Monday morning, we have a whole-company presentation where you hear about projects across the business, inspire each other, and share great work
• We connect in person at three whole-company gatherings each year in beautiful locations. You can check out this playlist to find out more about how we stay close while being remote