Head of Marketing

Summary

Join Camplify Holdings Limited, an ASX-listed peer-to-peer campervan and caravan sharing platform, as their experienced and innovative Head of Marketing. This role offers total accountability for the ANZ market and shared services support for European marketers. You will develop and execute comprehensive marketing campaigns, manage a team of marketing professionals, and oversee all marketing channels for ANZ. The position requires a Bachelor's degree in Marketing or a related field and extensive experience in digital marketing, preferably in the sharing economy or travel industry. Camplify offers a hybrid work model, competitive salary and benefits, including additional paid leave for camping and parental leave, and opportunities for professional development.

Requirements

• Bachelor's degree in Marketing or a related field
• Extensive experience in marketing with a digital focus, definitely in the online space, preferably in the sharing economy or travel industry: Proven experience in developing and executing successful digital marketing campaigns is essential
• Strong leadership and management skills: Ability to lead and motivate a team of marketing professionals
• Excellent communication and interpersonal skills: Ability to communicate effectively with stakeholders at all levels
• Data-driven and results-oriented: Ability to track and analyze marketing data to measure performance and drive results
• Passion for the outdoors and the sharing economy: A genuine interest in Camplify's mission and values
• Global working, multi-language experience: Experience working across a number of global markets, balancing matrix structures and multi-language environments

Responsibilities

• Develop and execute a comprehensive marketing strategy: Create and implement a strategic marketing plan that aligns with Camplify's business objectives and drives growth
• Lead the marketing team: Manage and mentor a team of marketing professionals, fostering a collaborative and high-performing environment
• Oversee all marketing channels for ANZ: Manage all marketing channels, including digital, search, social media, content marketing, CRM, PR, and events, to ensure a consistent and effective brand message
• Lead shared service marketing: Manage the provision of search marketing and CRM at a global level through a shared service hybrid model
• Manage the marketing budget: Develop and manage the marketing budget, ensuring that resources are allocated effectively and efficiently
• Track and measure marketing performance: Monitor and analyze marketing KPIs to measure the effectiveness of campaigns and identify areas for improvement
• Collaborate with cross-functional teams: Work closely with other departments, including community, customer service, technology, and international markets to ensure alignment and achieve business goals

Preferred Qualifications

• Strategic thinker: Ability to develop and execute long-term marketing strategies
• Creative and innovative: Ability to come up with new and innovative marketing ideas
• Problem-solver: Ability to identify and solve marketing challenges
• Team player: Ability to work collaboratively with others to achieve common goals
• Adaptable and flexible: Ability to adapt to changing market conditions and business needs

Benefits

• Competitive salary and benefits (including additional paid leave to go camping and parental leave)
• Employee Share Ownership Program means we’re all owners of CHL
• Remote work and flexible work hybrid model - the best of both worlds!
• High-touch personalized investment in your continuous career development
• Social connection focus: Monthly BBQ’s, ping pong competitions and collaboration spaces