Head of Marketing

Summary

Join Ethena Labs, a crypto-based reward-accruing synthetic dollar protocol company, as their Head of Marketing. You will be responsible for developing and executing the marketing strategy to boost brand visibility, community engagement, and product adoption. This role demands a deep understanding of the crypto ecosystem and institutional finance. You will collaborate with various teams to align marketing efforts with the company's objectives. Ethena offers a flexible, remote-friendly work environment with opportunities for growth and learning. If you're passionate about revolutionizing decentralized finance and separating the dollar from the state, this is the perfect opportunity for you.

Requirements

• Extensive experience in a variety of marketing sectors in Tech or Finance
• Proven track record of driving brand growth, user acquisition, and community engagement in the crypto/digital assets/web3
• Deep understanding of crypto industry trends and active engagement with crypto communities, especially on platforms like Crypto Twitter
• Ability to communicate complex crypto and technical concepts to diverse audiences
• Experience with graphic design tools like Figma to support content production
• Exceptional written and verbal communication skills in English, with a talent for storytelling

Responsibilities

• Take ownership of, and lead on, all of Ethena’s Marketing initiatives
• Develop, formalize, implement and deliver a comprehensive marketing strategy to support and drive Ethena’s vision and business objectives
• Elevate Ethena’s products, including the newly launching Ethena Network ecosystem, across all channels & platforms possible
• Help Ethena Network apps with their go-to-market marketing strategy and align content with Ethena’s brand
• Writing content for Ethena blog posts and launch announcements
• Collaborate with internal and external designers to enhance branding, content and marketing materials, particularly with regards to X/Twitter
• Construct & maintain a marketing calendar and content pipeline to ensure consistent and strategic outreach. Coordinating these with the wider organisation
• Act as a mentor/advisor to ecosystem teams. Ensuring Ethena’s brand tones/standards are felt throughout it, while allowing the projects to have distinct identities
• Organize & host Ethena business & community events at conferences as well as other forums like X spaces, Discord etc
• Work with key partners to continue to build an industry-leading community and their engagement
• Collaborate with & manage external PR teams, journalists & KOL’s

Benefits

• Work alongside a passionate and innovative team that values collaboration and creativity
• Enjoy a flexible, remote-friendly work environment with opportunities for growth and learning