Head of Marketing

Summary

Join ScholarshipOwl as the Head of Marketing and lead the charge in shaping the future of marketing within a cutting-edge AI-powered scholarship platform. You will be responsible for setting marketing goals, developing and executing go-to-market strategies, managing marketing budgets, and leading a team of marketing professionals. This role requires extensive experience in marketing, particularly to Gen Z, and a deep understanding of data-driven strategies. You will collaborate closely with cross-functional teams to align marketing efforts and drive company growth. ScholarshipOwl offers a unique opportunity to make a meaningful impact on students' lives while working in a fast-paced, innovative environment.

Requirements

• 10+ years of experience in marketing, including content marketing, email marketing, online marketing/advertising, and social media marketing/advertising
• 5+ years of experience marketing to Gen Z / ages 16 - 25
• Experience marketing products/services to the US market
• Bachelor’s degree - ideally with a focus on marketing, business administration, management, or similar field
• In-depth knowledge of big data analysis
• Customer-centric focus
• Excellent organizational and time management skills
• Good communication and interpersonal skills
• Excellent presentation skills
• Cross-cultural sensitivity

Responsibilities

• Shape and execute the company’s core marketing strategy, playing a vital role in driving growth
• Set marketing goals and objectives
• Uncover hidden market opportunities and develop, implement, and manage go-to-market strategies
• Create and execute captivating marketing campaigns that will engage our target audiences
• Review and manage content marketing strategy
• Work closely with the CEO to establish key performance indicators (KPIs) for the marketing department and continuously track our marketing performance
• Keep the marketing budget in check
• Produce and present regular reports
• Lead and mentor our marketing team to ensure high performance and professional growth
• Collaborate with our sales, product research, engineering, and customer success teams to align our marketing efforts and achieve extraordinary results
• Create and present the annual marketing plan and strategy
• Use data and reports to make evidence-based decisions that will maximize our impact and ROI
• Analyze our current marketing strategy and propose improvements
• Stay up to date with the latest technology and best practices in the ever-evolving field of marketing
• Attend marketing conferences and educational programs to enhance knowledge and network

Preferred Qualifications

• Experience building marketing platforms or promoting advertisement or data platforms
• Experience with common ad platforms like Facebook Ads, Google Ads, TikTok, and Snapchat
• Experience with high budget affiliate and influencer marketing on YouTube, TikTok and/or Instagram
• MBA or similar graduate degree in marketing, management, or other relevant field
• Experience with online community management and/or brand ambassador programs
• In addition to marketing to Gen Z, it would be helpful if you have experience marketing to their parents (40’s - 50’s)
• Experience with any of these tools/networks: Mixpanel, Slack, Wordpress, Mautic, Pushnami

Benefits

• Unlimited PTO
• Talent Powerhouse: Collaborate with brilliant minds and learn from the best in the industry
• Global Community: Meet and be inspired by your colleagues across the globe through yearly company off-sites
• Work-Life Harmony: Flexible work schedule and location for maximum productivity and well-being
• Invest in Your Space: Enjoy a $200 monthly allowance to create a comfortable and inspiring home office
• Remote-First Culture