Remote Head of Marketing

Summary

Join a fast-growing startup in the sales automation space as the Head of Marketing, shaping the brand's voice and driving awareness through creative marketing efforts.

Requirements

• 5+ years of experience in user acquisition and growth marketing, specifically within the software development or SaaS B2B industry
• Proven success in developing and executing brand strategies and creating compelling product messaging
• Expertise in paid search, paid social, display, retarting, affiliate, CRO and SEO
• Familiarity with acquisition analysis, A/B testing, and ad fraud detection
• Excellent business writing and communication skills, with a knack for crafting captivating and relevant messages
• A self-starter attitude with a strong track record of taking ownership and delivering impactful results
• Ability to thrive in an ambiguous, fast-paced environment and adapt to changing priorities

Responsibilities

• Develop and implement a comprehensive marketing strategy to establish and promote a new category of companies
• Craft compelling content and messaging that effectively communicates our value proposition
• Design, execute, and optimize marketing campaigns to boost brand awareness, engage customers, and drive lead generation
• Conduct market research to identify trends, opportunities, and competitor positioning to refine our messaging and stay ahead in the industry
• Work closely with the CEO and other key stakeholders to ensure marketing efforts are aligned with business goals and strategy
• Oversee and enhance website content, ensuring it aligns with our brand messaging and engages visitors
• Manage SEO/SEM and digital advertising strategies to drive traffic and conversions
• Develop and maintain strong relationships with media outlets, journalists, influencers, and industry partners to amplify our brand message and drive thought leadership