Puzzle is hiring a
Head of Performance Marketing in United States, Canada

Summary

The company is looking for a growth leader to drive new user acquisition and revenue. The ideal candidate will have experience in analytics, growth marketing strategies, and a track record of driving customer acquisition and revenue. They will develop and implement a comprehensive growth plan, manage the marketing budget, and collaborate with sales to ramp-up the number of successful leads. The role is remote-first and offers a competitive salary, benefits package, and flexible work environment.

Requirements

• Bachelor's degree in Marketing, Business, or related field; an MBA is a plus
• Minimum of 8+ years of experience in a growth marketing role, preferably in a fast growing startup or fintech environment
• Proven track record of scaling a user base and achieving substantial revenue growth
• Strong analytical skills, experience pioneering dashboards and metrics-based meetings, with the ability to turn complex data into actionable strategies
• Experience managing a team and fostering a collaborative work environment
• Excellent communication and interpersonal skills. You’ll regularly interface with executives, customers, and board members
• Up-to-date with the latest trends and best practices in online marketing and measurement. Constantly striving to stay at the forefront of what’s next in a time of rapid change
• Creative thinker with a hacker mindset who doesn’t want to run the same old playbook, but rather figure out how to break new ground fast

Responsibilities

• Develop and implement a comprehensive growth plan that will yield consistent and confident user growth
• Oversee the marketing budget, ensuring optimal allocation of resources while maintaining LTV/CAC thresholds
• Deploy innovative, and integrated campaigns, optimizing the marketing funnel for growth at every step of the customer journey
• Own revenue numbers: set strong metrics to maximize revenue starting from discovery all the way through purchase and expansion
• Leverage data to understand the market, competition, and user behavior; test channels, customer profiles, and messaging to pivot as needed and meet aggressive targets
• Ensure brand messaging is consistent and powerful across all platforms and resonates with the target audience
• Regularly report on growth initiatives and performance to the executive team and the broader company, ensuring transparency and alignment in a format that’s accessible, transparent, and actionable
• Build, lead, and mentor a high-performing growth marketing team, fostering a culture of ambition, accountability, and continuous learning

Benefits

• Competitive salary with equity options
• Flexible, dynamic work environment with remote work options
• Comprehensive benefits package including health, dental, and vision insurance