Head Of Product Marketing

Summary

Join Apollo.io, a leading go-to-market solution provider, as their Head of Product Marketing. Reporting to the CMO, you will develop and lead the product marketing strategy, build and manage a high-performing team, and drive market leadership. This role requires close collaboration with product, sales, and customer success teams to shape Apollo’s product narrative, launch new solutions, and accelerate customer adoption. You will define positioning and messaging for Apollo’s product suite, own the GTM strategy for new product launches, and drive adoption and expansion. Success in this role demands strong leadership, exceptional communication skills, and a data-driven mindset. Apollo offers a collaborative and supportive work environment where your contributions matter.

Requirements

• 10+ years of experience in product marketing, with at least 5 years in a leadership role at a high-growth SaaS or technology company
• Proven track record of building and scaling product marketing teams in B2B SaaS
• Deep expertise in GTM strategy, messaging frameworks, and positioning for multi-product platforms
• Strong cross-functional leadership, with experience collaborating closely with Product, Sales, and Marketing
• Exceptional storytelling and communication skills, with the ability to craft compelling narratives for multiple audiences
• Data-driven mindset, with experience measuring and optimizing product marketing performance

Responsibilities

• Develop and lead Apollo’s product marketing strategy, ensuring alignment with business goals and market opportunities
• Build and manage a world-class product marketing team, fostering collaboration, innovation, and operational excellence
• Define positioning and messaging for Apollo’s evolving product suite, ensuring clear differentiation in the AI-powered sales tech and CRM space
• Own the GTM strategy for new product launches, leading cross-functional execution across Product, Sales, Marketing, and Customer Success
• Drive adoption and expansion through strategic enablement programs and customer education
• Equip sales and customer success teams with best-in-class collateral, including product decks, battle cards, competitive insights, and objection-handling guides
• Conduct market, customer, and competitive research to refine product strategy and identify opportunities for growth
• Partner with product and revenue teams to influence the roadmap and improve product-market fit
• Establish key success metrics to measure and optimize product marketing impact, including adoption, retention, and revenue contribution

Preferred Qualifications

Experience in competitive intelligence, category creation, and PLG is a plus

Benefits

• We invest deeply in your growth, ensuring you have the resources, support, and autonomy to own your role and make a real impact
• Collaboration is at our core—we’re all for one , meaning you’ll have a team across departments ready to help you succeed
• We encourage bold ideas and courageous action , giving you the freedom to experiment, take smart risks, and drive big wins