Remote Head of Product Marketing

Summary

Join our Marketing Team as a Product Marketing Leader to drive the foundational platform and lead Nexla's 2025 and beyond GTM strategy. You'll lead the entire product marketing lifecycle, develop go-to-market plans, and collaborate with cross-functional teams.

Requirements

• 10+ years in product marketing leadership with time spent in a high-growth startup environment
• 5+ years in platform software (B2B Experience)
• Deep, demonstrated technical knowledge of the products/categories you marketed and the ability to discuss the use cases of your product. Strong technical acumen, particularly in data, analytics, BI, and/or infrastructure
• Demonstrated success in cross-functional collaboration, exceptional storytelling skills, and a proactive ownership mindset
• Serve as a player-coach with the ability to take on an individual contributor (IC) role and thrive in day-to-day responsibilities
• Mentoring: Be responsible for mentoring and coaching product marketers and other marketers on the team
• Data driven and open to testing: Have a data-driven mindset and open to testing alternate messages or approaches

Responsibilities

• Develop and execute data-driven go-to-market plans, including market research, voice-of-customer, competitive analysis
• Lead messaging and positioning based on market analysis to strategically position the company and drive awareness and pipeline growth
• Curate impactful content and sales collateral, tailored by persona and industry, to fuel consideration and purchase decisions
• Collaborate closely with the Product team on launches to manage the GTM plan for feature releases and product announcements
• Partner with Sales and Customer Success to glean insights, refine messaging and positioning
• Responsible for sales and SDR enablement for messaging (including sequences) and new campaign launches and competitive analysis
• Work with Gartner Analysts on positioning and messaging and help infuse Nexla’s POV
• Collaborate with executive leadership team to prioritize key markets and identify new revenue opportunities
• Work hand-in-hand with content marketing and demand generation to drive tactical and evergreen campaigns
• Be responsible for driving consistent messaging across all digital and physical channels

Preferred Qualifications

• Proven experience in the data sector is preferred
• Ability to work onsite in our San Mateo office a few times a week