Head of Sales

Summary

Join Apaleo, a company building an AI-first property management platform for the hospitality industry, and help shape the future of hospitality tech. As Head of Sales, you will lead a growing team responsible for new business and expansion across mid-market and independent customers in DACH and select international markets. You will drive team performance, oversee post-sale expansion, hire top talent, refine sales methodologies, and ensure high-quality pipeline reporting. This strategic leadership role reports to the VP of Business Development and involves building a world-class sales team to drive significant revenue growth. The ideal candidate possesses 5+ years of B2B SaaS sales leadership experience, proven success in leading full-cycle sales teams, and fluency in German and English. Apaleo offers a high-performance culture, flexible work setup, and various benefits.

Requirements

• 5+ years of experience in B2B SaaS sales leadership, ideally in mid-market segments
• Proven experience leading full-cycle sales teams – from prospecting to closing, and through account management and upsell
• Proven experience in coaching, scaling, and leading high-performing sales teams in DACH or across diverse European markets
• Deep understanding of complex, consultative, or platform-based selling
• Ability to design structured, scalable processes without introducing unnecessary bureaucracy
• Hands-on attitude: comfortable jumping into deals or team sessions when needed
• Fluency in German and English (C1/C2 level proficiency required in both languages)
• Based in Munich or Berlin (or willing to relocate)

Responsibilities

• Lead and coach a growing team of Account Executives and BDRs (currently 3 AEs and 2 BDRs)
• Owning the full mid-market and independent sales pipeline in DACH, France, and the UK
• Drive team performance, ensure quota attainment, and own forecast accuracy across the full sales funnel
• Oversee post-sale expansion and upsell motions (non-enterprise accounts)
• Hire and onboard top talent in strategic markets to grow our international footprint
• Refine and elevate and improve our sales methodology, playbooks, and team rituals
• Ensure high-quality pipeline hygiene and reporting in HubSpot, together with RevOps
• Partner closely with the Partnerships team on partner-influenced deals and lead routing
• Act as a key strategic partner to the VP of Business Development and broader GTM leadership

Preferred Qualifications

• Hospitality tech experience or strong knowledge of the industry
• Experience launching or scaling into France or the UK
• Familiarity with HubSpot , MEDDICC/SPICED , or tools like Modjo and Sales Navigator
• Experience with partner-led or ecosystem-influenced sales motions

Benefits

• A Diverse & International Team – Work alongside passionate experts from various disciplines and backgrounds, fostering a truly global perspective
• Flat Hierarchy & Flexible Structure – Enjoy autonomy and ownership in an environment that values collaboration over rigid hierarchies
• A Key Role in a Fast-Growing Startup – Be part of one of the most promising international startups in the hospitality industry, right in the heart of Munich
• Fair & Transparent Compensation – Benefit from a clear peer review system and career progression plan designed to reward your growth
• Flexible Working Style – We support flexible hours and remote work, depending on the role
• Engaging Team Events – Join us for cocktail club nights, team dinners, meet-ups, and the legendary Oktoberfest celebrations!
• 30 Days of Vacation – Recharge and enjoy a generous annual leave policy
• Free Public Transportation in Munich – We’ve got your commute covered!
• Access to EGYM Wellness Pass – enjoy a variety of fitness and wellness studios to support your physical and mental well-being