Remote HubSpot Marketing Manager
at FMG

Summary

Join a marketing software company as a HubSpot Marketing Manager and enhance and own our marketing automation efforts.

Requirements

• Proficient in HubSpot marketing automation (CRM, email campaigns, workflows, reporting, etc.)
• Strong understanding of marketing automation best practices, lead nurturing, and lead scoring
• Experience with campaign analysis, performance tracking, and reporting
• Skilled in email segmentation, A/B testing, and optimization to improve engagement
• Strong collaborative and communication skills, with attention to detail in writing and proofreading

Responsibilities

• Manage all email distribution on behalf of our product and revenue marketing teams using HubSpot, ensuring quality, email best practices, and insights from prior campaigns are always reflected
• Design and optimize email templates, focusing on mobile-friendly layouts and advanced personalization features
• Manage and segment email lists to enhance engagement and conversion rates
• Implement and refine lead routing processes to maximize sales team efficiency
• Analyze campaign performance metrics and generate comprehensive reports on key marketing initiatives
• Provide data-driven insights to inform and improve future marketing campaigns
• Continuously optimize email deliverability, open rates, and overall campaign effectiveness
• Develop and maintain HubSpot workflows for lead nurturing and customer lifecycle management
• Collaborate with cross-functional teams to ensure consistent messaging and branding across all marketing channels
• Stay updated on email marketing best practices and HubSpot platform updates
• Manage HubSpot CRM, including contact management, lead scoring, and data integrity
• Create and maintain landing pages, forms, and CTAs to support lead generation efforts
• Implement A/B testing strategies to refine email content and improve performance
• Continuously explore new tools, strategies, and technologies to enhance marketing automation and stay ahead of industry trends
• Leverage AI-driven tools and analytics to automate personalization, improve targeting, and optimize marketing campaign performance

Benefits

• Generous paid Holiday schedule with a paid Winter Holiday Shutdown week
• Comprehensive paid time off policies including vacation, sick, parental, and bereavement leave
• Robust Insurance Plan including: Medical with $0 co-pay Telehealth plan
• Dental
• Vision
• Health Savings Account (HSA) with generous employer contributions
• Flexible Spending Accounts (FSA)
• Company-paid Life Insurance and Accidental Death & Dismemberment (AD&D) coverage
• Company-paid Short & Long Term Disability coverage
• Company-paid Employee Assistance Program (EAP)
• Matching 401(k) with immediate full vesting
• Employee Events Committee that plans fun in-person and virtual events
• On Demand Pay - allows access to a portion of your earned wages prior to the payday with same day deposit
• Internet & Gym Reimbursement!