Instacart is hiring a
Incentives Marketing Manager

Summary

Join our team and help us transform the grocery industry by supporting the planning, execution, and analysis of consumer incentive programs across Instacart marketing.

Requirements

• 3+ years experience in marketing such as Consumer/Brand Marketing, Product Marketing, CRM, Incentives Marketing, or similar
• Marketing Campaign Management: Prior experience owning campaigns end-to-end, including upfront strategy and ideation through flawless execution
• Data Analysis: Experience analyzing data to inform business decisions
• Relationship Skills: Builds strong, productive relationships with cross-functional partners and works collaboratively to achieve common goals
• Action-Oriented: Demonstrates a bias for action and a “doer” mentality, proactively addressing challenges and opportunities

Responsibilities

• Collaborate with senior team members to develop incentive marketing campaigns (e.g. Incentives in paid media, seasonal/holiday campaigns, partnership-based incentives, etc.)
• Maintain our annual incentives calendar
• Document and maintain the team’s test and learn roadmap. Partner with Technical Program Manager counterpart to monitor timelines and ensure campaigns hit key dates
• Maintain a repository of campaign learnings, case studies, FAQs, and other relevant documentation
• Partner with Marketing Analytics and Data Science to size incentive campaigns (e.g. expected spend, revenue, etc)
• Collaborate with BD MS&P and Product Ops teams on selling and training materials, keeping them apprised of incentive marketing plans, dates, offers, etc
• Pull campaign reports in Mode, analyze data, and share performance insights (e.g. sales, coupon usage rate, etc) internally and with key partners
• Pull budget actuals and monitor spend levels
• Use internal tooling to set up and monitor a variety of incentive campaigns and promo codes that drive business impact (e.g. revenue, customer acquisition)
• Light QA of campaigns when they go live. Troubleshoot and drive campaign issues to resolution in partnership with Engineering teams as-needed
• Serve as one of the team’s subject matter expert on our in-house coupon tools and systems

Preferred Qualifications

• Previous experience with coupons, incentives, and/or e-Commerce
• Familiarity with SQL and or Mode, or other visualization tools

Benefits

• Instacart provides highly market-competitive compensation and benefits in each location where our employees work
• Offers may vary based on many factors, such as candidate experience and skills required for the role
• This role is eligible for a new hire equity grant as well as annual refresh grants