1Password is hiring a
Sr Partner Marketing Manager

Summary

The job is for a Senior Partner Marketing Manager at 1Password, focusing on Amazon Web Services (AWS) and other strategic partners. The role involves executing marketing strategies, developing joint value propositions, running co-marketing programs, and expanding presence to accelerate revenue growth within the AWS ecosystem. This is a remote opportunity within Canada and the US.

Requirements

• 5+ years of partner marketing experience, preferably within the SaaS or cybersecurity industry
• Proven track record of managing strategic partnerships and driving successful marketing programs
• Experience working with AWS or other hyperscalers is highly desirable
• Strong understanding of partner demand generation, field marketing and event planning
• Excellent communication and interpersonal skills, with the ability to build strong relationships with partners and internal stakeholders
• Highly organized, with strong project management skills and the ability to manage multiple priorities
• Data-driven mindset, with the ability to analyze metrics and derive actionable insights
• Ability to travel as needed to support field activations and events

Responsibilities

• Develop and implement comprehensive partner marketing strategies to support our growth with AWS and through the AWS Marketplace ecosystem
• Craft persona-based solution messaging that articulates the joint value prop of 1Password and AWS together, aligning to 1Password core campaign themes and AWS key messages
• Collaborate with internal and partner stakeholders to develop marketing collateral, including case studies, whitepapers, blog posts, and webinars, specifically tailored for the needs of various AWS marketing programs
• Drive demand generation initiatives through targeted marketing programs aimed at generating leads, nurturing prospects, and accelerating partner-sourced opportunities within the AWS Marketplace ecosystem
• Lead the planning, execution, and optimization of 1Password managed joint marketing campaigns
• Manage AWS MDF and support the development and delivery of AWS-led and AWS-managed campaigns
• Activate co-selling opportunities by creating and delivering marketing materials, training programs, and resources to empower partners to successfully market our solutions on AWS Marketplace
• Lead the strategy, planning and execution of 1Password presence at AWS field events, including but not limited to AWS Game Days and AWS Summits
• In partnership with our Director of Field & Corporate Events, define success criteria and lead the strategy, planning and execution of 1Password sponsorship and event surround at AWS re:Inforce and AWS re:Invent
• In partnership with Channel Enablement, develop enablement documents, slide decks, and necessary collateral to support the training and activation of both internal and AWS sellers
• Manage the AWS-dedicated marketing budget and available MDF, allocate resources across tactics, and optimize spending to improve results

Benefits

• Health insurance
• Retirement benefits
• Paid time off
• Remote work, flexible hours
• Life and disability insurance
• Bonuses and incentives
• Professional development opportunities
• Wellness programs
• Family and parental leave