Influencer Development Specialist

Summary

Join Later as an Influencer Development Specialist and be responsible for sourcing and outreaching to influencers in the social commerce space. You will stay updated on industry trends to identify acquisition opportunities for Later's affiliate platform, Mavely. You will craft personalized outreach to recruit, onboard, and grow influencers, utilizing CRM tools and your people skills to pitch and sell our offerings. You will play a key role in ensuring influencers have a positive onboarding experience and the tools for success. This role involves both technical execution and collaboration with the campaigns team. You will also conduct competitive research and stay current on industry trends.

Requirements

• Minimum 2-4 years of sales experience in an SDR or Account Executive role
• A background and understanding in influencer marketing
• Strong written and verbal communication
• Good presentation skills
• Strong understanding of social media
• Experience working in a customer relationship management tool (CRM)
• Strong knowledge in Google Suite

Responsibilities

• Perfect the Mavely sales pitch and effectively communicate value propositions
• Leverage internal tools (CRM, listening tools, etc.) along with manually sourcing to generate your own leads
• Craft unique outbound communication with the goal to acquire, onboard and grow Influencers
• Schedule and lead phone/video calls with Influencers with the goal to convert them to the Mavely platform - through 1:1 calls and monthly onboarding webinars
• Persistently follow up with leads and follow through on communication
• Ability to clearly articulate and have a good understanding of the Influencers onboarding journey and guide them through it
• Expected to troubleshoot Influencer issues, escalating where necessary
• Attend industry events and trade shows
• Hold strategy sessions to coach Influencers - from setting up their account to increasing their earning potential
• Work collaboratively with Campaigns team, regularly recommending Influencers for brand campaigns
• Gather competitive research and share internally
• Keep up to date with industry and Influencer trends
• Identify partnership opportunities that Later can tap into
• Meet and exceed sales targets to propel the business forward

Preferred Qualifications

• Bachelor’s Degree
• Experience working in a customer relationship management tool (CRM) - HubSpot preferred

Benefits

• Salary Range: $50,000-$78,000 USD + bonus
• Stock options
• Various benefits plans
• Remote work options for select positions