Integrated Marketing Manager

Summary

Join Deel as a Senior Integrated Growth Marketing Manager and play a pivotal role in driving lead generation across markets. You will own the end-to-end local marketing strategy, from development to execution and performance analysis. Craft and implement demand strategies to convert early adopters into loyal customers and brand advocates. Collaborate with sales, marketing, and digital teams to accelerate pipeline growth. Lead cross-functional initiatives, ensuring alignment across multiple teams. Drive growth by developing and reporting on key KPIs, assessing pipeline health, and identifying challenges. Conduct in-depth customer research to inform strategic decisions. Account for regional differences in your focus markets, tailoring strategies geographically. Manage budgets and track ROI, influencing marketing spend allocation.

Requirements

• 5-10 years of experience in regional/growth marketing within Northern European markets, with demonstrated experience working in the French market
• Proven success in developing demand generation strategies and uncovering new marketing channels for growth
• A hacker’s mentality with a relentless drive to find innovative ways to achieve goals, even when challenging conventional wisdom
• Strong analytical skills with a history of measuring and enhancing marketing channel performance
• Excellent communication and collaboration skills, capable of effectively working across multiple teams and stakeholders on a global scale
• Superior verbal and written communication skills, with the ability to engage directly with executives and senior leaders
• Written and verbal fluency in English and French is required; additional European languages are a bonus

Responsibilities

• Develop go-to-market (GTM) fundamentals, including messaging and positioning, with a strategic focus on maximizing pipeline and conversion
• Work closely with local sales, central marketing, and digital marketing teams to create and execute demand and field marketing programs that accelerate pipeline growth
• Own content and integrated campaign strategy and execution, working collaboratively with partners across Sales, Growth, and Marketing Operations
• Lead complex, cross-functional initiatives that drive the business forward, ensuring pipeline growth and alignment across multiple teams and stakeholders
• Drive growth at the territory level by developing and reporting on key KPIs, assessing pipeline health, and identifying challenges and priorities
• Conduct in-depth customer and market research to gain insights into target audiences and personas, informing strategic decisions on where and how to win
• Identify and account for regional differences within your focus markets, tailoring marketing strategies with a geographical perspective
• Contribute to broader team initiatives, leveraging insights to inform program and content needs, and communicate strategies and timelines effectively across teams
• Track ROI and budget, influencing the allocation of marketing spend based on past performance insights

Benefits

• Stock grant opportunities dependent on your role, employment status and location
• Additional perks and benefits based on your employment status and country
• The flexibility of remote work, including optional WeWork access