Integrated Marketing Manager

Summary

Join Upwork as an Integrated Marketing Manager and lead the development and execution of product marketing campaigns. You will manage campaign planning and execution, ensuring alignment with business objectives and optimal performance. Collaborate with cross-functional teams, including Product Marketing, Brand, PR, and Paid Media, to drive cohesive go-to-market strategies. Analyze campaign performance, providing insights and recommendations for optimization. Leverage consumer and industry research to inform campaign strategy and messaging. This role requires a strategic mindset, strong storytelling abilities, and a deep understanding of integrated marketing campaigns.

Requirements

• 6-8+ years experience in marketing, preferably in integrated marketing or product marketing roles within the tech industry
• Strong track record of managing integrated campaigns, launching products successfully, and driving measurable impact through marketing
• Strategic thinker with experience in writing marketing briefs and collaborating with cross-functional teams to ensure execution aligns with objectives
• Understanding of marketing channels and how to best activate them for product campaigns
• Data-driven mindset, with the ability to leverage insights and analytics to inform decision-making and campaign optimizations
• Excellent communication and project management skills, adept at prioritizing tasks in a fast-moving environment
• Highly organized, with a passion for process improvement and campaign execution excellence
• Proficiency in Google Workspace and Slack

Responsibilities

• Manage the development and execution of integrated product marketing campaigns that drive brand awareness, engagement, and consideration at every stage of the marketing funnel
• Manage campaign planning and execution, ensuring all deliverables are aligned to business objectives, are on time, and optimized for performance
• Serve as a liaison with product and product marketing teams to ensure product accuracy, oversee product messaging, and drive the development of microsites to support go-to-market initiatives
• Support marketing brief development, ensuring clarity in objectives, audience insights, and strategic alignment across all stakeholders
• Collaborate closely with cross-functional teams including Product Marketing, Brand, PR, Content, Social, Lifecycle Marketing, Paid Media, and Analytics to drive cohesive GTM strategies that maximize the reach of our integrated campaigns
• Maintain and oversee integrated marketing calendars, tracking key milestones, go-live dates, and any shifts in timing while ensuring clear communication across teams
• Analyze post-campaign performance, delivering insights and strategic recommendations to optimize future campaigns and refine GTM approaches
• Leverage consumer and industry research to inform campaign strategy, messaging, and execution
• Be a champion of Upwork’s brand and products, ensuring that messaging and storytelling align with Upwork’s mission and resonate with our customers

Preferred Qualifications

• Experience in Asana or other project management tools
• Proactive, solution-oriented approach, with a curious mindset that inspires teams and fosters collaboration

Benefits

• Comprehensive medical insurance coverage for both you and your family
• Unlimited paid time off
• A 401(k) plan with matching contributions
• 12 weeks of paid parental leave
• An Employee Stock Purchase Plan
• Annual bonus plan or sales incentive plan
• Eligibility to participate in our long term equity incentive program