Integrated Marketing Manager

Summary

Join OpenAI's Marketing team as an Integrated Marketing Manager to lead the development and execution of multi-channel marketing campaigns. You will guide integrated campaign strategy, manage campaigns end-to-end, partner with creative teams, and collaborate cross-functionally. This role requires 8+ years of marketing and advertising experience, including 3+ years in an integrated or campaign-focused role. Success in managing cross-channel campaigns and proficiency across various marketing channels are essential. Strong communication and adaptability are also key. The ideal candidate will have a passion for storytelling and a test-and-learn mindset.

Requirements

• Experience: 8+ years of experience in marketing and advertising agencies with at least 3 years in an integrated or campaign-focused role
• Campaign Management Success : Proven success managing cross-channel campaigns across digital, social, email, paid media, and events. ​​Strong understanding of content marketing, customer journey mapping, as well as excellent project management skills
• Traditional + Digital Marketing Expertise: Proficiency across channels, including TV, OOH, social, content, performance marketing, and events
• Communication Excellence: Strong ability to communicate and influence at an executive level, with fluency in adapting messaging to different cultural contexts
• Agility & Adaptability: Comfortable working in a fast-paced, evolving environment with the ability to pivot strategies based on market dynamics

Responsibilities

• Guide Integrated Campaign Strategy: Work closely with Business, Product and Marketing Strategy to develop and execute marketing campaign plan that align with business goals and span paid, owned and earned channels
• Campaign Management: Own the end-to-end planning and execution of integrated campaigns - from brief and conceptual development to stakeholder alignment, flawless execution, launch and post-campaign analysis
• Creative Excellence: Partner with Creative Teams - both internal and agencies - to cultivate the right space for creative risk taking in service of iconic work
• Cross-Functional Collaboration: Partner closely with teams across Product, Product Marketing, GTM, Comms, and Global Affairs to bring campaigns to life for maximum impact

Preferred Qualifications

• Passion for storytelling and connecting brand with audience
• A test-and-learn mindset with a focus on continuous improvement
• Familiarity with AI and emerging technology marketing trends