FreedomCare is hiring a
Lead Generation Marketing Manager
FreedomCare
π΅ $95k-$115k
πRemote - United States
Please let FreedomCare know you found this job on JobsCollider. Thanks! π
Summary
Join our team and make a positive impact on the lives of others! We are looking for Lead Generation Marketing Manager for our team. This role will be dedicated to marketing results in specific states, working with internal Marketing resources and requires a deep understanding of direct-to-consumer marketing techniques, campaign management, response data analysis, and consumer behavior, with the outcome resulting in increasing the customer base.
Requirements
- Bachelorβs degree in marketing, Business, or a related field; MBA or advanced marketing degree preferred
- 6-8 years of experience in direct-to-consumer marketing with a focus on customer acquisition and retention
- Proficiency in marketing automation platforms, CRM systems, and analytics tools
- Strong project management skills, with the ability to manage multiple projects simultaneously
Responsibilities
- Developing, executing, and optimizing marketing strategies focused on lead generation, customer acquisition, and retention
- Determine the appropriate advertising and marketing content for channels such as Linear TV/radio, print, direct mail, and social media
- Plan, launch, and manage multi-channel lead generation campaigns
- Monitor and analyze marketing funnels to identify drop-off points and recommend improvements to increase conversion rates
- Track and analyze campaign performance metrics to measure effectiveness and ROI
- Monitor advertising and vendor budgets, adjusting as needed to meet lead and cost-per-acquisition goals
- Manage relationships with external vendors and partners, including agencies, independent design contractors, printers, and media buyers
- Ensure all direct response marketing campaigns comply with industry regulations and best practices
Benefits
- Competitive compensation
- Medical benefits
- Retirement plans
- Wellness programs
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