Lead Generation Operations Coordinator

Summary

Join TechnologyAdvice as a Lead Generation Operations Coordinator and optimize our lead generation programs. You will be the expert in ensuring effective lead generation strategies, collaborating with email marketing and teledemand teams. Responsibilities include defining and refining lead generation strategy, implementing best practices, optimizing processes, and tracking performance. You will work cross-functionally, driving testing and innovation to enhance lead generation effectiveness. This remote-first position requires 2+ years of experience in lead generation operations and strong analytical and communication skills. TechnologyAdvice offers a competitive salary, comprehensive benefits, and a supportive work environment.

Requirements

• 2+ years of proven experience in lead generation operations, marketing fulfillment, or a similar role
• Strong understanding of lead fulfillment strategies across multiple channels (email marketing, teledemand, etc.)
• Experience working with email marketing teams to implement best practices and optimize lead generation performance
• Process-driven mindset with the ability to identify inefficiencies and drive improvements
• Excellent analytical skills with the ability to interpret data and drive actionable insights
• Skilled collaborator with GTM teams and cross-functional departments
• Proficient in Google Suite, Salesforce, and quantitative analysis
• Strong communication and collaboration skills, with experience working cross-functionally

Responsibilities

• Support the execution of lead generation programs, ensuring optimal fulfillment strategies that drive the best results for our clients
• Identify and implement the most effective methods for filling programs across multiple channels
• Collaborate with leadership to define and refine our lead generation strategy, ensuring alignment with business goals
• Stay ahead of industry trends, emerging technologies, and best practices to drive continuous improvement
• Partner with our email marketing team to implement best practices, optimize targeting, and ensure campaigns effectively contribute to our lead gen goals
• Support testing, innovation, and growth in our email strategies
• Work closely with our teledemand team to enhance outreach effectiveness, improve processes, and ensure alignment with overall lead generation strategy
• Identify areas for growth and expansion within teledemand efforts
• Continuously assess and refine lead delivery processes to improve accuracy, efficiency, and client satisfaction
• Develop and implement checks to proactively identify and resolve potential issues before they impact results
• Establish KPIs and develop dashboards to track lead generation performance across all fulfillment channels
• Provide data-driven insights and recommendations to optimize performance and drive continuous improvement
• Act as a central point of contact between internal teams (email marketing, teledemand, operations) to ensure seamless execution of lead generation initiatives and process improvements
• Drive A/B testing, pilot new strategies, and explore innovative fulfillment approaches to continuously enhance lead generation effectiveness and ROI

Benefits

• Career Growth: Advance with mentorship programs, leadership academies, and opportunities to shape company culture and DEI initiatives
• Flex Fridays: Adjust your 40-hour week to enjoy a full or half day off on Fridays
• Remote-First Culture: Work from the comfort of your home
• Flexible PTO: Take the time you need, when you need it
• Health Coverage: Medical, dental, and vision plans for you and your family
• Insurance Protection: Life, AD&D, Short-Term, and Long-Term Disability coverage
• 401K with Match: Secure your future with our company-matched retirement savings
• Paid Parental Leave: Support for new parents during life’s special moments
• Wellness Perks: Access Headspace and enjoy monthly fitness reimbursements
• Pet Insurance: Care for your furry family members
• Speaker Series Bonus: Present in our monthly speaker series and earn a bonus
• Book Reimbursement: Get up to 12 books reimbursed per year to fuel your learning
• Bucket List Benefit: Celebrate milestones with annual contributions toward your dream adventures after 3 years
• In-Office Perks: Enjoy catered lunches for our in-office team