Marketing Operations Coordinator

Summary

Join Granicus as a Marketing Operations Coordinator and contribute to a team transforming the Govtech industry. You will manage marketing systems, establish best practices, create metrics reports, explore data for insights, optimize campaigns, and present analyses. This role requires experience in marketing, strong analytical and organizational skills, proficiency in marketing and CRM software, and data visualization tools. Granicus offers a remote-first work environment and a commitment to diversity and inclusion.

Requirements

• Have 1+ years of relevant experience as a marketing professional
• Be highly organized and able to manage multiple projects efficiently and meet deadlines
• Be comfortable in a fast-paced environment
• Be collaborative, goal-oriented, and data-driven
• Possess outstanding analytical, organizational, and time management skills
• Be proficient with email marketing software (Marketo highly preferred)
• Be proficient with CRM (Salesforce highly preferred)
• Be proficient with Microsoft Office Suite, CSS, and HTML

Responsibilities

• Manage Marketing Systems: Oversee the technical aspects of key marketing systems (MAP, CRM) used to generate, distribute, and report on the marketing funnel and its impact on the sales pipeline and bookings
• Establish Best Practices: Develop and maintain scalable processes that ensure best practices in campaign and lead management
• Metrics Reporting: Create and maintain metrics reports on marketing activities, their effectiveness, and business impact
• Data Exploration: Proactively explore data to identify trends, discover KPIs, and apply proper hypothesis testing
• Campaign Optimization: Monitor campaigns to optimize performance based on industry best practices and provide recommendations to enhance future campaign performance and measurements
• Performance Monitoring: Develop robust KPIs and scorecards for monitoring marketing performance
• Analysis Presentation: Present analysis and findings to a variety of audiences
• Technology Evaluation: Evaluate new technologies and add-on applications to improve and optimize marketing team performance
• Data Quality Maintenance: Help maintain contact and campaign data quality
• Responsible for Granicus information security by appropriately preserving the Confidentiality, Integrity, and Availability (CIA) of Granicus information assets in accordance with the company's information security program
• Responsible for ensuring the data privacy of our employees and customers, their data, as well as taking all required privacy training in a timely manner, in accordance with company policies

Preferred Qualifications

Have experience with a data visualization tool such as PowerBI

Benefits

Remote-first company with a globally distributed workforce