Lead Marketing Operations Manager

Summary

Join Deputy, a global SaaS workforce management company, as a Lead Marketing Operations Manager in our remote Americas team. You will oversee marketing KPIs, manage marketing systems, deliver data insights, and lead a team. This key leadership role focuses on enhancing marketing efficiency and effectiveness. The position requires 5+ years of experience in marketing operations, proven leadership skills, and expertise with Marketo and a BI platform. You will be responsible for strategic planning, data analysis, system management, and process optimization. Deputy offers competitive compensation and employee perks.

Requirements

• 5+ years of experience in marketing operations or related roles, with a strong understanding of SaaS KPIs and business drivers
• Proven leadership experience with the ability to manage and develop a high-performing team
• Curiosity, always asking questions and trying to find answers for problems that other people can't see
• Exceptional project management and process optimization skills and takes ownership
• 5+ years experience with Marketo
• Strong experience with a BI platform such as Thoughtspot, Sigma or Looker
• Strong analytical skills with the ability to derive actionable insights from data
• Experience with marketing and CRM tools such as Salesforce, Marketo, Customer.io
• Excellent communication and interpersonal skills and the ability to think and act on a global scale
• A passion for delivering exceptional customer experiences
• Must be located in the Americas (AMER)

Responsibilities

• Develop and execute comprehensive marketing operations strategies that align with the company's overall business objectives
• Collaborate with senior stakeholders to define marketing goals, KPIs, and success metrics
• Lead the planning and implementation of marketing operations initiatives to drive growth and improve efficiency
• Analyze marketing performance using attribution insights to provide clear, data-driven reports on the ROI of campaigns across channels and touch points
• Identify trends, patterns, and opportunities to enhance marketing strategies
• Collaborate with cross-functional teams to understand business requirements and provide data-driven recommendations
• Administer and maintain key marketing systems, ensuring data accuracy and system integrity
• Collaborate with IT and external vendors to troubleshoot and resolve system issues
• Stay informed about the latest updates and features of marketing technologies to optimize their usage
• Partner with senior leadership to understand complex reporting needs and system requirements
• Architect and deploy scalable, efficient reporting solutions that align with strategic business objectives
• Continuously refine and enhance reporting frameworks to drive superior marketing performance and decision-making
• Collaborate with senior stakeholders to identify, design, and implement high-impact process improvements
• Develop and streamline workflows to ensure alignment with industry best practices and organizational goals
• Lead regular audits and evaluations to maintain the highest standards of data quality, compliance, and operational excellence

Benefits

• Ownership in the company via Share Options
• Company match 401k plan
• Comprehensive health benefits
• Commuter reimbursement program
• Flexible remote-first work policy
• Company wide development and coaching