Marketing Operations Manager

Summary

Join SevenRooms as a Manager, Marketing Operations and implement world-class marketing automation and operations. You will work across teams, ensuring pipeline visibility and customer journey improvement, reporting to the Sr. Director of Demand Generation. Oversee the marketing tech stack, manage marketing operations programs, troubleshoot errors, and build the marketing automation roadmap. You will champion a 'no-lead-left-behind' mentality, measure campaign effectiveness, design campaign workflows, manage UTM tracking, and lead compliance exercises. SevenRooms offers a unique Fresh Start Program, equitable compensation with bonus eligibility, a comprehensive benefits package, employee programs, and learning and professional development opportunities.

Requirements

• 4+ years of experience in a B2B Marketing Automation role
• Hands on experience with marketing automation tools required (Marketo) including implementation, administration and integration with Salesforce
• SQL + Excel (can perform complex functions) experience required
• Familiarity with Google Analytics
• Able to learn new technologies and determining its impact on the business
• Ability to multi-task in a high-volume, fast-paced and entrepreneurial environment without sacrificing attention to detail
• Excel in project management across teams and for programs, working cross team and communicating internally about project descriptions and timelines

Responsibilities

• Oversee the marketing tech stack from end-to-end, including Marketo, Terminus, and Live Chat
• Project manage marketing operations programs, including identifying our requirements with partners
• Troubleshoot tracking and routing errors, documenting themes, and coming up with wholesale solutions that help us scale
• Build and maintain the marketing automation roadmap from the ground up, improving and innovating marketing integrations, database segmentation, lead-scoring modeling, and data stewardship
• Champion a "no-lead-left-behind" mentality, and ensure our funnel is air-tight
• Measure and analyze campaign effectiveness including email and conversion metrics, produce campaign insights using closed-loop reporting between Marketo and Salesforce
• Design campaign workflows: validation rules, triggers, alerts, and automated responses
• Manage UTM tracking and routing
• Lead compliance exercises to ensure database integrity and manage lead and contact data hygiene observing GDPR, CCPA, CAN-SPAM and CASL

Benefits

• A fresh start: SevenRooms offers the unique opportunity for eligible new hires to participate in our Fresh Start Program, where the company provides the option to curate your own meaningful experience, to reset and refresh
• Equitable compensation: Our compensation packages are based on competitive external market data. At SevenRooms, you can expect to be paid well for your contributions towards transforming the hospitality industry. We also offer equity for all employees as part of our commitment to everyone being an owner and working together to build an outstanding company. Bonus Eligible: The On-Target Earnings (Base Salary + Annual Bonus) range for this role is $119,000.00 - 140,000.00
• Comprehensive benefits package: We offer a full slate of benefits for our employees and their families: comprehensive medical, dental, and vision benefits, commuter benefits, gym reimbursement, 401K plan, life insurance, and unique wellness offerings including One Medical, Wellhub, Spring Health, and Carrot
• Employee programs: Through our Roomie’s Choice program, all employees at SevenRooms receive a monthly stipend to spend however they see fit. You will also receive unique milestone awards throughout your journey with SevenRooms, including swag, experiences, and trips to celebrate specific years of tenure
• Learning and professional development: Your manager will partner with you on establishing quarterly goals that not only benefit our organization but aid in your overall career development and advancement. SevenRooms also provides financial support for continuing education, certifications, or participation in external training programs as part of many reimbursement options available through Roomie’s Choice