Marketing Operations Manager

Summary

Join Maven Clinic as a Marketing Operations Manager and lead B2B2C marketing operations for the Member Growth Marketing team. You will manage technical integrations, support campaign execution, and collaborate with various teams. This role requires 5+ years of experience in marketing or CRM operations, proficiency in Braze, and strong analytical skills. Preferred qualifications include project management experience and familiarity with specific tools. Maven offers a competitive salary, stock options, benefits including health insurance, parental leave, professional development opportunities, and a flexible hybrid work model.

Requirements

• 5+ years of experience in marketing or CRM operations, ideally focusing on technical execution of marketing campaigns across email, push, in-app modal, and SMS
• Proficiency in marketing automation platforms/digital customer engagement platforms, specifically Braze
• Experience managing eligibility files for the purpose of marketing campaign execution
• Highly motivated and considered a self-starter, running projects from start to finish
• Problem-solving mindset with the ability to adapt to changing priorities
• Strong analytical skills, data-driven, and able to report cleanly and accurately on marketing campaign performance

Responsibilities

• Lead and manage technical integrations between Maven’s marketing tools, eligibility files, and analytics, particularly with the Braze platform
• Collaborate with Product and Engineering teams to improve eligibility file ingestion in Braze and streamline campaign processes from beginning to end
• Evaluate additional integrations across go-to-market tools such as Gainsight, Hubspot, Unbounce, Salesforce, and leveraging AI capabilities to enhance marketing operations
• Support data and campaign needs: work cross-functionally to request attributes and events, maintain existing segments and other data points; ensuring data is clean, accurate, and properly formatted
• Interact directly with our Braze reps to ensure new features or improvements are implemented and to stay up to date on tool enhancements
• Identify and implement workflow improvements to reduce inefficiencies and manual efforts; automate processes wherever possible to increase efficiency, effectiveness, and scalability
• Support campaign management and execution, landing page creation, and campaign tracking/reporting
• Create and help maintain comprehensive documentation for marketing operation processes and enrollment campaigns
• Responsible for ensuring that campaigns comply with all relevant regulations and policies, including data privacy and security regulations

Preferred Qualifications

• Project Management experience a plus
• Experience with Looker and Salesforce
• Knowledge of HTML and CSS as it related to email a plus
• Experience with Liquid Logic

Benefits

• Maven for Mavens: access to the full platform and specialists, including care for mental health, reproductive health, family planning and pediatrics
• Whole-self care through wellness partnerships
• Hybrid work, in office meals, and work together days
• 16 weeks 100% paid parental leave and new parent stipend (for Mavens who've been with us for six months plus)
• Annual professional development stipend and access to a personal career coach through Maven for Mavens
• 401K matching for US-based employees, with immediate vesting