Lead, Performance Marketing

Summary

Join Housecall Pro as a Lead, Performance Marketing and drive our paid advertising efforts, focusing on mobile app acquisition. You will lead end-to-end acquisition strategies across mobile-first platforms, owning campaign creation, execution, and optimization. Collaborate with multiple functions to align advertising strategies with company goals. As a data-driven marketer, you'll constantly seek improvement, integrating innovative ideas and AI-driven tools. We offer a generous benefits program including medical, dental, vision, life, disability, 401(k), paid holidays, flexible paid time off, equity, and monthly tech reimbursements. Our team is passionate, empathetic, hard-working, and focused on improving the lives of our service professionals. Our success is their success.

Requirements

• 3+ years of experience managing paid mobile app campaigns across relevant ad platforms
• Proficiency in analytics and attribution platforms (e.g., AppsFlyer, Adjust, Google Analytics for Firebase)
• Strong skill-set in spreadsheet analysis and data visualization tools

Responsibilities

• Design, launch, and optimize paid acquisition campaigns on mobile platforms (e.g., App Store, Google Play, Facebook, TikTok, mobile ad networks)
• Partner with Product teams and manage the full mobile customer journey, from install to post-install engagement and retention, ensuring seamless transitions and targeted retargeting
• Use mobile attribution tools (e.g.,Adjust, AppsFlyer) to track campaign effectiveness, attribute installs and events accurately, and optimize spend
• Stay ahead of trends in mobile app marketing, leveraging new channels and innovative tactics to reach mobile audiences effectively
• Develop a long-term testing roadmap for campaigns, from conceptualization through execution and evaluation
• Drive creative testing to explore new concepts that elevate campaign performance and customer engagement
• Analyze both internal and external reports to identify trends and optimize marketing initiatives
• Collaborate closely with cross-functional teams within Marketing to align strategies and achieve growth objectives
• Mentor and guide junior team members, sharing best practices and fostering a high-performance culture

Preferred Qualifications

• B2B marketing and longer sales funnel experience
• Experience in setting up data pipelines for app measurement and optimization
• Proven expertise in paid media for mobile apps
• Thrives on data-driven insights and uses data to guide decision-making
• Strong analytical mindset with a focus on data-driven decision-making
• Exceptional written and verbal communication skills
• Ability to design and execute strategic testing initiatives
• Proven track record of optimizing campaigns for tangible business outcomes
• Detail-oriented, with a proactive approach to problem-solving and process improvement

Benefits

• Health care insurance (medical, dental, vision, disability)
• Employee assistance program
• 401(K)
• Flexible time off
• Paid parental leave
• Tech reimbursement
• Other company benefits
• Equity in a rapidly growing startup backed by top-tier VCs
• Monthly tech reimbursements