Marketing Lead

Summary

Join Eight Sleep, a sleep fitness company, and become their Marketing Lead in Dubai. This role focuses on optimizing and scaling the company's presence in GCC markets, primarily the UAE and Saudi Arabia. You will manage the full marketing mix, lead localization efforts, collaborate with the Growth Marketing team, and identify and activate partnerships. Responsibilities include planning and executing offline activations, securing media coverage, conducting market analysis, and providing on-the-ground support. The ideal candidate has 3-5 years of experience in marketing for a high-growth D2C brand and a proven track record of managing both offline and digital campaigns. Fluency in Arabic and a deep understanding of regional consumer behaviors are essential.

Requirements

• 3–5 years of experience in marketing, brand management, or project management for a high-growth D2C brand
• Proven track record managing both offline activations and digital performance campaigns (Meta, Google, etc.)
• High-energy, resourceful, and fast-moving—you thrive in dynamic environments and drive impact through effective, hands-on execution
• Strong brand affinity with a local network in sports, wellness, biohacking, and tech communities
• Self-starter who excels at building and owning initiatives from scratch with minimal oversight
• Exceptional communicator with a proactive mindset, collaborative spirit, and a bias for action
• Fluent in Arabic and based in Dubai, with deep understanding of regional consumer behaviors

Responsibilities

• Drive regional growth across GCC markets —primarily the UAE and Saudi Arabia—owning the full marketing mix, performance analysis, and leadership reporting
• Lead localization efforts , working with local contractors to adapt Eight Sleep’s communication assets, including the website, emails, and paid campaigns, for cultural and language relevance
• Collaborate with the Growth Marketing team to optimize digital performance across Meta, Google, Snap, and affiliate channels through creative testing, bidding strategy, and data-driven experimentation
• I dentify, negotiate, and activate partnerships with regional influencers, athletes, podcasts, sports clubs and brand collaborators to build relevance and trust with target audiences
• Plan and execute offline activations (e.g. product showcases, events, retail partnerships, club pop-ups) to elevate brand presence and generate high-impact product experiences
• Secure and maximize media coverage in premium regional outlets to enhance brand visibility and credibility
• Conduct market analysis , identifying regional trends, competitive activity, and emerging opportunities to inform positioning and campaigns
• Own marketing reporting , delivering synthesized insights, KPI tracking, and clear next steps to guide strategic decisions
• Provide on-the-ground support for white-glove Pod installations and product onboarding for key VIP partners and ambassadors

Benefits

• Full access to health, vision, and dental insurance for you and your dependents
• Supplemental life insurance
• Flexible PTO
• Commuter benefits to ease your daily commute
• Paid parental leave
• Your own Pod