IDT BY INDET GROUP is hiring a
Lead Web Marketing Manager, Remote - Poland, Belarus

Summary

BOSS Revolution is seeking a Lead Web Marketing Manager with digital marketing and web development expertise to optimize their web platform, increase engagement, and drive sales growth. The ideal candidate will collaborate with developers, QA engineers, UX designers, and SEO experts, manage the development roadmap, analyze user funnels, and stay updated on industry trends.

Requirements

• Proven experience in digital marketing, with a strong focus on web-based B2C products
• Deep understanding of the web development process and experience working closely with development teams
• Strong background in UX best practices and understanding SEO basics, with the ability to implement strategies that enhance both user experience and search visibility
• Experience with GA4, GTM, and user analytics tools like Amplitude, Smartlook, Hotjar, etc
• Skilled in project management tools like Jira and experienced in creating detailed task requirements for development teams
• Proficiency in English and Russian (C1-2 level), basic Spanish or additional languages are a plus

Responsibilities

• Develop and implement marketing strategies that drive user acquisition, engagement, and conversion on the web platform
• Work closely with developers, QA engineers, UX designers, and SEO experts to ensure seamless integration of new features and improvements on the website
• Manage and prioritize the development roadmap for the BOSS Revolution web platform, focusing on marketing goals and user experience
• Analyze web user funnels to identify growth opportunities and optimize conversion rates
• Collaborate with internal stakeholders to align web development projects with overall business objectives and marketing goals
• Create detailed requirements for the development team, ensuring clarity and alignment with marketing objectives
• Use analytics tools to track and report on the performance of web products, making data-driven decisions to enhance user experience and marketing outcomes
• Implement UX best practices to continuously improve the website’s user interface and interaction flow

Benefits

• Competitive salary and benefits package
• Opportunity to work in a dynamic and international environment
• Professional growth and development opportunities
• A collaborative and innovative work culture
• Remote work opportunity (B2B Employment, CET or ET time zones)