Hightouch is hiring a
Leader, Product Marketing

Summary

The job is for a Product Marketing Leader at Hightouch, a data platform company. The role involves developing product positioning and messaging, planning marketing campaigns, working closely with the Product and Sales organizations, overseeing competitive intelligence, and building relationships with ecosystem partners.

Requirements

• 10+ years of product marketing leadership experience in bringing technical products to market
• Marketing Technology domain knowledge is a huge plus
• Expert knowledge and experience in building and motivating marketing teams
• Process-oriented and data-driven approach to running campaigns and judging their results
• Demonstrable track record of turning marketing into a differentiator in highly competitive markets
• Experience working closely with ecosystem partners on co-marketing and community initiatives
• Demonstrable experience mastering new technical product categories and turning that knowledge into effective market positioning and go-to-market plans
• Experience translating product themes into impactful marketing campaigns and coordinating those campaigns across channels and teams (including Sales)

Responsibilities

• Develop product positioning and messaging for our overall Composable CDP platform and all its component product lines
• Plan the themes and campaign tactics for our rolling marketing calendar
• Ensure the quality and value of our copy, images, and content across all go-to-market channels
• Help produce ‘market-moving’ executive thought leadership and talks
• Work closely with our Product organization on product strategy, positioning, packaging, and naming
• Work closely with our Sales organization to deliver training as well as build a feedback loop for messaging and other learning
• Work closely with our Growth Marketing team on channel-level execution and experiments
• Oversee competitive intelligence, analyst relations, and sales enablement from a product marketing perspective
• Build relationships with our extensive ecosystem of partners for joint marketing and community initiatives
• Demonstrate customer obsession and customer advocacy through a deep knowledge of customer pain points and requirements across personas

Benefits

This is an opportunity at the center of one of the most exciting and disruptive data and marketing technology companies in the world