Remote Leader, Product Marketing

Summary

Join Hightouch as a Leader, Product Marketing to lead go-to-market strategy and execution for the Composable CDP platform. As an outcome-oriented marketing leader, you will develop product positioning and messaging, plan campaign tactics, and ensure quality content across all channels.

Requirements

• 10+ years of product marketing leadership experience in bringing technical products to market. Marketing Technology domain knowledge is a huge plus
• Expert knowledge and experience in building and motivating marketing teams
• Process-oriented and data-driven approach to running campaigns and judging their results
• Demonstrable track record of turning marketing into a differentiator in highly competitive markets
• Experience working closely with ecosystem partners on co-marketing and community initiatives
• Demonstrable experience mastering new technical product categories and turning that knowledge into effective market positioning and go-to-market plans
• Experience translating product themes into impactful marketing campaigns and coordinating those campaigns across channels and teams (including Sales)
• High sense of urgency and ownership for company-level outcomes
• Thoughtful and clear communicator, ideally in writing
• Demonstrated skill as an opinionated contributor to copywriting and design for both marketing materials and product

Responsibilities

• Develop product positioning and messaging for our overall Composable CDP platform and all its component product lines
• Plan the themes and campaign tactics for our rolling marketing calendar
• Ensure the quality and value of our copy, images, and content across all go-to-market channels
• Help produce ‘market-moving’ executive thought leadership and talks
• Work closely with our Product organization on product strategy, positioning, packaging, and naming
• Work closely with our Sales organization to deliver training as well as build a feedback loop for messaging and other learning
• Work closely with our Growth Marketing team on channel-level execution and experiments
• Oversee competitive intelligence, analyst relations, and sales enablement from a product marketing perspective
• Build relationships with our extensive ecosystem of partners for joint marketing and community initiatives
• Demonstrate customer obsession and customer advocacy through a deep knowledge of customer pain points and requirements across personas
• Serve as a mentor, leader, or coach to direct reports and peers across the company