Lifecycle Marketing Lead

Summary

Join Discord as a Lifecycle Marketing Lead and help acquire new audiences, engage existing customers, and grow our business. You will work cross-functionally with various teams to build impactful programs for user acquisition, retention, and monetization. This hands-on, technical role requires strategic thinking and collaboration to develop and execute successful CRM strategies. You will be responsible for finding new ways to acquire and convert users, supercharging our marketing technology, and engaging, retaining, and growing our existing customer base. The role involves managing campaigns on Iterable and working with product, engineering, and data science teams. This is a remote position with a competitive salary and benefits package.

Requirements

• 6+ years of experience in CRM / Growth marketing, customer engagement, or related fields
• Expert, hands-on level knowledge of CRM platforms, with a preference for Iterable
• Proven track record of developing and executing successful CRM strategies in a global context
• Ability to work with both product, engineering, data and marketing, creative, and brand
• You want to build a forward-thinking, data driven lifecycle marketing organization

Responsibilities

• Launch and iterate on programs in-product and CRM that drive new customers, engage existing customers, and grow revenue for Discord, globally, directly managing campaigns on Iterable (supported by our agency partners)
• Work cross-functionally with Product, Engineering, Data Science and Marketing to build, launch, and iterate on new acquisition and engagement programs
• Develop guidelines and principles for how we interact with users through in app and CRM channels
• Evolve the CRM marketing systems, tools, and technology for Discord working with engineering, product, and data science
• Find new ways to acquire and convert users via in-app and CRM channels
• Supercharge our marketing technology. Working with product, data science and engineering, help build best-in-class marketing and growth technology tools and systems that drive our business forward including CRM, attribution modeling, and notifications
• Engage, retain, and grow our existing customers. Partner with product and engineering teams to develop smart lifecycle campaigns and create in-app product channels and notification systems that help engage our users. You will help us expand and grow our existing user base through marketing tech, tools, and levers

Benefits

• Equity
• Benefits
• #LI-Remote