Lifecycle Marketing Lead

Summary

Join SonderMind as their Lifecycle Marketing Lead and own the lifecycle marketing strategies for patients, providers, and payers. You will develop and execute data-driven marketing strategies across various channels, including email, SMS, and in-app messaging. Responsibilities include designing comprehensive lifecycle marketing strategies, writing compelling marketing copy, and conducting A/B testing to optimize campaign performance. You will collaborate with cross-functional teams and ensure compliance with HIPAA regulations. Success in this role involves driving measurable improvements in engagement, retention, and satisfaction across all audiences. The ideal candidate possesses 8+ years of lifecycle and email marketing experience and a strong data and analytics background.

Requirements

• 8+ years of lifecycle and email marketing experience
• Excellent writing, communication, and presentation skills
• Expert at building end-to-end campaigns/assets in standard MarTech (e.g. Iterable)
• Exceptional project management skills, particularly in driving campaign and content production
• A passion for mental health with a key focus on always putting our members first
• Flexibility and adaptability when faced with ambiguity or change
• An ability to apply strong business judgment in high-stakes situations
• An obsession with detail
• A strong collaborator, ready to make an immediate impact
• Humble, hungry, and honest

Responsibilities

• Design and implement comprehensive lifecycle marketing strategies and tactics in iterable across email, SMS, push notifications, and in-app messaging to engage patients, providers, and payers
• Write captivating subject lines, compelling email copy, and persuasive calls-to-action that resonate with our audience
• Create and own the experimentation roadmap, leveraging data to drive continuous improvement in campaign performance
• Write and develop compelling communication materials, including subject lines, email copy, and calls-to-action, in SonderMind’s brand voice
• Execute and optimize A/B testing for campaign elements such as creative, targeting, format, and timing to improve engagement and conversion rates
• Leverage segmentation and personalization strategies to tailor messaging based on audience demographics, behaviors, and healthcare needs
• Monitor, analyze, and report on campaign performance metrics, translating insights into actionable recommendations for future initiatives
• Collaborate cross-functionally with product, design, analytics, and clinical teams to align marketing campaigns with organizational goals and new product launches
• Develop playbooks and frameworks to streamline campaign processes and elevate the overall quality of marketing efforts across the team
• Be a writer. Craft your own comms and narrative with superior comms judgment and experience
• Ensure compliance with HIPAA and other regulatory requirements in all communications
• Measure and report the impact of lifecycle marketing efforts, sharing key learnings and strategies with internal stakeholders and leadership
• Lead cross-channel integration efforts, ensuring seamless experiences for patients and providers across all touchpoints
• Stay ahead of industry trends, continuously seeking innovative tactics to enhance lifecycle marketing performance and deliver exceptional user experiences
• Continuously test and optimize push and SMS messaging strategies alongside email campaigns
• Align lifecycle initiatives with new product launches and organizational goals
• Tackle big projects - build processes, playbooks and mechanisms - that benefit the rest of the marketing and customer success teams, raising our collective Marketing bar

Preferred Qualifications

• Experience directly working in or with Payer/Health Plans
• A strong data and analytics background; experience with marketing analytics tools (e.g. Looker, Google Analytics, Salesforce)
• Exploratory mindset with passion for testing and learning to better enable marketing performance growth

Benefits

• The targeted salary range for this role is $108,000 - $135,000 per year
• A commitment to fostering flexible hybrid work
• A generous PTO policy with a minimum of three weeks off per year
• Free therapy coverage benefits to ensure our employees have access to the care they need (must be enrolled in our medical plans to participate)
• Competitive Medical, Dental, and Vision coverage with plans to meet every need, including HSA ($1,100 company contribution) and FSA options
• Employer-paid short-term, long-term disability, life & AD&D to cover life's unexpected events. Not only that, we also cover the difference in salary for up to seven (7) weeks of short-term disability leave (after the required waiting period) should you need to use it
• Eight weeks of paid Parental Leave (if the parent also qualifies for STD, this benefit is in addition which allows between 8-16 weeks of paid leave)
• 401K retirement plan with 100% matching which immediately vests on up to 4% of base salary
• Travel to Denver 1x a year for annual Shift gathering
• Fourteen (14) company holidays
• Company Shutdown between Christmas and New Years
• Supplemental life insurance, pet insurance coverage, commuter benefits and more!