Lifecycle Marketing Lead, Retention

Summary

Join Spring Health as a Lifecycle Marketing Lead, Retention and drive significant improvements in member engagement. You will own and optimize retention-focused lifecycle programs, lead experimentation and optimization, and collaborate extensively with cross-functional teams. This role requires 8-12+ years of experience in lifecycle or growth marketing, ideally in healthtech. You will design, execute, and optimize multi-channel engagement strategies to improve appointment bookings and ongoing care utilization. Success in this role will be measured by increased retention and utilization, high-impact testing and insights, optimized member journeys, and flawless execution. Spring Health offers a competitive total rewards package including stock options and comprehensive benefits.

Requirements

• 8-12+ years in lifecycle or growth marketing, ideally in healthtech, B2C/D2C, or mission-driven organizations
• Deep expertise in marketing automation platforms (Iterable strongly preferred), including journey building, segmentation, and campaign execution
• Strong channel knowledge across email, SMS, push, and in-app messaging
• Experience driving engagement through behavioral and personalized marketing strategies
• Excellent analytical and reporting skills; ability to translate data into meaningful insights and strategic action
• Strong collaborator and communicator who thrives in cross-functional environments
• Creative, resourceful, and process-oriented with a bias toward testing and action
• Passion for mental health and a deep respect for the human beings behind the metrics

Responsibilities

• Own and Optimize Retention-Focused Lifecycle Programs
• Design, execute, and optimize multi-channel engagement strategies (email, push, SMS, in-app, and direct mail) to improve appointment bookings, follow-up rates, and ongoing care utilization
• Lead end-to-end campaign strategy, messaging, targeting, and journey building for Spring members—from first appointment through long-term retention
• Identify opportunities in the member experience where marketing can reduce drop-off, increase re-engagement, and accelerate time-to-care
• Translate behavioral insights into personalized, automated experiences that drive measurable lift in member activity and health outcomes
• Build and manage a robust experimentation roadmap to continuously improve performance through A/B testing, segmentation, and creative iteration
• Collaborate with Product and Data teams to design testable hypotheses that align marketing efforts with product enhancements and behavioral nudges
• Leverage behavioral and predictive signals to deliver highly relevant, personalized touchpoints at scale
• Act as the marketing lead within the Retention Pod—collaborating tightly with Product, Engineering, Data, and Design to build aligned strategies and shared goals
• Partner with Clinical Content and Creative to craft messaging that supports both performance and empathy in the member experience
• Help evolve our lifecycle marketing infrastructure and workflows in collaboration with Marketing Ops and Martech
• Work with other lifecycle marketers to ensure a cohesive and robust member marketing lifecycle journey, from beginning to end
• Define and track key retention and engagement KPIs such as appointment booking rate, time to first appointment, rebooking rate, and drop-off reduction
• Collaborate with BI and Analytics to surface insights, report performance, and guide strategic pivots
• Uphold high QA standards, establish scalable processes, and ensure flawless execution of all campaigns and automations

Benefits

• Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type
• Employer sponsored 401(k) match of up to 2% for retirement planning
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
• We offer competitive paid time off policies including vacation, sick leave and company holidays
• At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents
• Access to Noom , a weight management program—based in psychology, that’s tailored to your unique needs and goals
• Access to fertility care support through Carrot , in addition to $4,000 reimbursement for related fertility expenses
• Access to Wellhub ,  which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
• Access to BrightHorizons , which provides sponsored child care, back-up care, and elder care
• Up to $1,000 Professional Development Reimbursement a year
• $200 per year donation matching to support your favorite causes