Senior Lifecycle Marketing Manager

Summary

Join Lyra Health as a Senior Lifecycle Marketing Manager and design comprehensive lifecycle marketing strategies to boost member engagement and revenue. You will lead a team, develop innovative programs, and analyze campaign performance. This role requires 10+ years of marketing experience, including 3+ years in lifecycle marketing and 2+ years of people management. The position offers a competitive salary ($119,000-$183,000), comprehensive healthcare, equity, paid time off, and other benefits. This role can be based in Burlingame, CA, hybrid, or fully remote within the US. Lyra is transforming mental health care through technology and works with industry leaders to improve access to high-quality mental healthcare.

Requirements

• 10+ years marketing experience, and at least 3+ years in lifecycle marketing, including campaign strategy/development, messaging, segmentation, experimentation, and optimization
• 2+ years of people management experience
• Knowledge of CRM platforms such as Salesforce Marketing Cloud and a track record leveraging tools to create successful, multi-channel, and multi touch campaigns
• Ability to balance short-term gains with long-term impact and experience manipulating and analyzing data in Google Analytics and Mixpanel to draw insights and learnings and craft recommendations
• Data-driven and analytical skills and ability to easily work with data engineering, data science, and analytics teams to execute opportunities that streamline and scale your programs
• Creative self-starter that imagines and executes successful marketing programs through effective project management
• Strong verbal and written communication skills, with the ability to influence and collaborate effectively

Responsibilities

• Design a lifecycle marketing strategy and member journey that enhances the member experience and increases engagement and revenue growth
• Create a segmentation strategy to personalize messaging and positioning for diverse consumer audiences
• Craft a welcome and onboarding, nurture, and retention program leveraging a variety of channels that can maximize member reach, including email, push notifications, SMS, among others
• Lead a team of channel experts, starting with an email marketing manager
• Develop new, innovative ways to improve conversion rates and efficiency through data-driven insights, experimentation, and automation
• Monitor and analyze campaign performance metrics, providing regular reports and insights to key stakeholders
• Lead the content briefing process to create compelling and engaging campaigns
• Work closely with product and customer success teams to ensure cohesive alignment with overall business objectives
• Stay updated on industry best practices and explore opportunities to optimize campaigns through other CRM and ESPs as needed

Preferred Qualifications

Previous experience working in a heavily regulated environment (telehealth, fintech) a plus

Benefits

• Comprehensive healthcare coverage (including medical, dental, vision, FSA/HSA, life and disability insurances)
• Lyra for Lyrians; coaching and therapy services
• Equity in the company through discretionary restricted stock units
• Competitive time off with pay policies including vacation, sick days, and company holidays
• Paid parental leave
• 401K retirement benefits
• Monthly tech allowance